Actress Rebel Wilson has placed her Balmain investment apartment back on the market with a revised price guide of $2 million. The property is being handled by her sister, Anna Wilson, an agent with CobdenHayson, and is scheduled for an auction on October 4.
This new price point represents a significant adjustment from the initial $2.3 million expectation when the apartment was first listed in May of the previous year. The move follows a period where the property was withdrawn from the market and leased out.
Key Takeaways
- Rebel Wilson's Balmain apartment is relisted with a $2 million price guide for an October 4 auction.
- This is a reduction from the original $2.3 million asking price when it was first listed.
- The property was purchased off-plan in 2015 for $1.8 million, suggesting a narrow profit margin.
- The two-level, 130sq m apartment is located in a heritage-converted soap factory and features city views and an EV charger.
- The sale is managed by Wilson's sister, real estate agent Anna Wilson of CobdenHayson.
Revised Market Approach and Pricing
The decision to relist the Balmain property comes with a notable change in pricing strategy. The apartment, located on Reynolds Street, was initially brought to market with hopes of fetching $2.3 million. This figure was later amended to around $2.2 million before the listing was withdrawn in July last year.
Following its removal from the sales market, the two-bedroom residence was rented for approximately $1,200 per week. Now, its return to the market with a $2 million guide indicates a more conservative approach aimed at securing a sale in the current climate.
Background on the Purchase
Rebel Wilson acquired the apartment off the plan in 2015 for a reported $1.8 million. After factoring in costs such as stamp duty, marketing expenses, and conveyancing fees associated with both the purchase and sale, the potential profit from a $2 million sale is expected to be minimal.
Property Details and Unique Features
The apartment is situated within a unique heritage conversion project, formerly the Lever Brothers soap factory. It is described as a 'house-like' residence, spanning two levels and offering a generous 130 square meters of living space.
Its top-floor position provides expansive views that take in the Sydney city skyline and the iconic Anzac Bridge. The property includes two bedrooms and modern amenities tailored for contemporary living.
Modern Amenities Included
A key feature of the property is its modern infrastructure, which includes a dedicated Tesla EV charging station located within its double parking garage. This addition caters to the growing demand for electric vehicle-friendly residences.
The marketing, led by Anna Wilson, continues to emphasize the apartment's spacious, multi-level layout, which offers a sense of scale more commonly associated with a standalone house than a typical apartment.
A Family Connection to Balmain Real Estate
The sale is being managed by Rebel Wilson's younger sister, Anna Wilson, an agent with CobdenHayson. At 33 years old, Anna has a deep connection to the area, having been born in Balmain. Her professional background includes time as a successful buyers' agent before transitioning to sales.
According to industry data, Anna Wilson has secured two sales as a lead agent and contributed to 14 joint-agent sales over the past twelve months, highlighting her activity in the local market.
The Wilson family has a long-standing history with property on the Balmain peninsula, with various family members owning homes in the area over several decades. This personal connection provides a unique context to the current sale.
Rebel Wilson’s own ties to the suburb are strong. She temporarily resided in this Reynolds Street apartment during the renovation of her former waterfront home in nearby Birchgrove, which she sold for a substantial $9.5 million in 2022.
Wilson's Broader Property Portfolio
While the Balmain property has served as an investment and a temporary base, Rebel Wilson's primary residences are now located overseas. She maintains a global property portfolio that includes homes in Hollywood and London.
These international homes are where she, along with her partner Ramona Agruma, is raising their daughter, Royce. The sale of the Balmain apartment appears to be part of a strategic consolidation of her real estate assets as her personal and professional life becomes more centered in the United States and the United Kingdom.
The actress also has a professional connection to the Balmain area, having used a local oval as a filming location for her directorial debut, the musical film titled The Deb. This further cements her long and varied history with the Sydney suburb.
