David Lloyd Leisure Group, a leading European health and wellness operator, has officially announced its expansion into North America with plans to open its first club in Toronto, Canada. The company has committed over $50 million to the development of a state-of-the-art facility, marking a significant step in its global growth strategy.
The new club, slated to open in late 2025, will be located in the Greater Toronto Area and is expected to create more than 200 full-time and part-time jobs. This move represents the UK-based company's first venture outside of Europe, targeting a growing demand for premium family-oriented health and racquets clubs in the Canadian market.
Key Takeaways
- David Lloyd Clubs is entering the North American market for the first time with a new location in Toronto, Canada.
- The project involves an initial investment of over $50 million and is projected to create more than 200 local jobs.
- The flagship club will span approximately 150,000 square feet and feature extensive family-focused amenities.
- The opening is scheduled for the fourth quarter of 2025, with further Canadian expansion planned based on its success.
Toronto Flagship Club Details
The first Canadian David Lloyd Club will be a purpose-built facility designed to cater to families and individuals seeking comprehensive wellness services. The planned 150,000-square-foot club will offer a wide array of amenities that align with the brand's premium positioning.
According to preliminary plans released by the company, the Toronto location will feature both indoor and outdoor swimming pools, including a dedicated family splash pool. It will also house a large, modern gym equipped with the latest fitness technology and several specialized workout zones.
Extensive Racquet and Spa Facilities
A key feature of the new club will be its extensive racquet sports facilities. Plans include multiple indoor and outdoor tennis courts, as well as courts for badminton and squash. The company aims to establish a strong racquets program with professional coaching available for all ages and skill levels.
In addition to fitness and sports, the club will incorporate a luxurious spa area. The 'Spa Retreat' will offer a hydrotherapy pool, sauna, steam room, and various treatment rooms, providing a dedicated space for relaxation and recovery for adult members.
Who Are David Lloyd Clubs?
Founded in 1982, David Lloyd Leisure Group is one of Europe's largest health, fitness, and racquets club operators. The company currently operates over 130 clubs across the United Kingdom and mainland Europe, serving approximately 750,000 members. The brand is known for its large, family-friendly facilities that combine fitness, leisure, and social activities.
A Strategic Move into Canada
The decision to expand into Canada follows extensive market research that identified a gap for premium, family-centric wellness clubs. Company officials noted Canada's strong economy, active population, and cultural alignment with the David Lloyd brand as key factors in the decision.
"Entering the North American market is a landmark moment for David Lloyd Clubs. We see tremendous potential in Canada, particularly in vibrant, family-oriented communities like Toronto," said Russell Barnes, CEO of David Lloyd Leisure Group, in a press statement. "Our goal is to create a destination where families can spend quality time together while pursuing their health and wellness goals."
The company's strategy focuses on providing a holistic experience that goes beyond a standard gym. The Toronto club will include a dedicated 'DL Kids' area with supervised activities, a soft-play structure, and specific programs for children, allowing parents to use the facilities with peace of mind.
Investment and Economic Impact
- Total Investment: Over $50 million CAD
- Projected Job Creation: 200+ (fitness instructors, spa therapists, administrative staff, hospitality workers)
- Construction Timeline: Groundbreaking expected in early 2024
- Opening Date: Q4 2025
Future Expansion Plans
While the Toronto club is the initial focus, David Lloyd Leisure Group has indicated that this is the first step in a broader North American expansion plan. The success of the Toronto location will serve as a model for future clubs in other major Canadian metropolitan areas.
Company representatives have suggested that cities like Vancouver and Calgary are being considered for subsequent locations. The expansion model will depend on securing suitable large-scale sites that can accommodate the brand's comprehensive facility requirements.
The club will also feature a 'Clubroom' with a restaurant and lounge area, business workspaces, and an outdoor patio. This is designed to foster a sense of community and make the club a social hub for its members, a model that has proven successful in its European locations.
Membership pre-sales for the Toronto club are expected to begin approximately six months before its official opening. The company plans to launch a local marketing campaign in mid-2024 to build brand awareness and provide information to prospective members.
