David Lloyd Clubs, a leading health, sport, and leisure group in Europe, has officially announced its expansion into the Italian market. The company plans to open its first flagship club in Milan in early 2025, marking a significant step in its ongoing European growth strategy.
The new multi-million euro facility is expected to create over 150 jobs and will be located near the city's growing business district. This move positions David Lloyd to capitalize on Italy's increasing demand for premium wellness and family-oriented leisure facilities.
Key Takeaways
- David Lloyd Clubs is entering the Italian market for the first time with a flagship location in Milan.
- The new club represents a €35 million investment and is scheduled to open in the first quarter of 2025.
- The project is expected to generate approximately 150 new full-time and part-time jobs in the Milan area.
- This expansion is part of a broader strategy to strengthen the company's presence in key European urban centers.
A Strategic Move into the Italian Market
The decision to enter Italy follows extensive market research that identified a gap for premium, family-focused health clubs. According to company statements, the Italian wellness market has shown consistent growth, with consumers increasingly willing to invest in high-quality health and fitness experiences.
Milan was chosen as the inaugural location due to its strong economy, international population, and a high concentration of families and professionals seeking comprehensive leisure options. The new club aims to provide an all-encompassing experience that goes beyond a traditional gym.
"Entering Italy is a milestone moment for David Lloyd Clubs. We see tremendous potential in the Italian market, particularly in a dynamic city like Milan, where there is a clear appetite for the premium, family-oriented club concept that we offer," said Glenn Earlam, CEO of David Lloyd Leisure.
The company's strategy focuses on offering a wide array of services under one roof, a model that has proven successful in its other European locations. This includes fitness classes, spa facilities, swimming pools, and dedicated children's activities.
Background on David Lloyd Clubs
Founded in 1982, David Lloyd Leisure Group operates 133 clubs, with 103 in the UK and 30 across mainland Europe. The company serves over 750,000 members and is known for its large-scale facilities that combine fitness, wellness, and social spaces for families and individuals.
Details of the New Milan Flagship Club
The new Milan facility will be one of the largest in the company's portfolio, spanning over 12,000 square meters. It will be situated in a newly developed area with excellent transport links, making it accessible to a broad demographic.
The club is designed to cater to all age groups, with a strong emphasis on family participation. The facilities are a core part of the company's value proposition, setting it apart from smaller, specialized fitness studios.
Key Facilities and Amenities
The club will feature a comprehensive range of state-of-the-art amenities. Members will have access to:
- A 1,500 square meter gym with the latest fitness equipment.
- Three group exercise studios offering over 150 classes per week.
- Indoor and outdoor swimming pools, including a dedicated family splash pool.
- A luxurious spa with a sauna, steam room, and hydro-pools.
- Indoor and outdoor tennis courts and Padel courts.
- A dedicated DL Kids area with structured activities for children.
- A Clubroom café, bar, and restaurant with an outdoor terrace.
The design incorporates modern architectural principles with a focus on natural light and open spaces, aiming to create a welcoming environment for members to work out, relax, and socialize.
Economic Impact and Job Creation
The development of the Milan club represents a significant foreign direct investment into the local economy. The total project cost is estimated at €35 million, covering construction, equipment, and initial operating expenses. This investment underscores the company's long-term commitment to the Italian market.
The club is projected to create approximately 150 new jobs. These roles will range from fitness instructors and personal trainers to hospitality staff, management, and maintenance personnel. The company has stated its intention to prioritize local hiring and training programs.
Investment and Employment Figures
Total Investment: €35 million
Projected New Jobs: 150+
Club Size: 12,000 square meters
Target Opening: Q1 2025
Local business leaders have welcomed the news, citing the potential for positive knock-on effects for nearby businesses and service providers. The construction phase alone is also expected to support dozens of jobs in the local building trades.
Broader European Growth Strategy
The move into Italy is a key component of David Lloyd Clubs' wider European expansion plan. The company has been steadily growing its footprint outside the UK, with recent openings in Spain, Belgium, and Germany. The strategy targets major European cities where demand for premium wellness services is high.
According to industry analysts, this expansion is driven by several factors. These include rising disposable incomes, a greater societal focus on health and well-being post-pandemic, and a desire for community-focused social spaces.
The company's model relies on securing large sites that can accommodate its extensive facilities, a challenge in densely populated urban areas. However, its success in other European capitals suggests a proven ability to identify and develop suitable locations. Following the Milan opening, the company is reportedly exploring opportunities in other major Italian cities, including Rome and Turin.
This disciplined but ambitious growth strategy has allowed David Lloyd to establish itself as a dominant player in the premium segment of the European health and fitness industry. The company's continued investment signals confidence in the long-term health of the sector.
