HUMBL, Inc. has announced a significant strategic pivot, rebranding to TAP Real Estate Technologies, Inc. The move signals a sharpened focus on acquiring and managing real estate assets through blockchain-based tokenization. The company has secured $500,000 in initial capital to launch its new operations.
The transition formalizes the company's shift toward what it sees as the next generation of real estate investment, integrating traditional property ownership with digital wallets, smart contracts, and tokenized assets. In line with the change, the company plans to apply for a new stock ticker symbol to replace its current one, HMBL.
Key Takeaways
- HUMBL, Inc. has officially rebranded to TAP Real Estate Technologies, Inc.
- The company's new focus is on acquiring and tokenizing real estate assets using blockchain technology.
- An initial $500,000 in investment capital has been secured to fund the new strategy.
- TAP Real Estate will license a proprietary technology platform from the private company TAP, Inc. to manage the tokenization process.
- The company is preparing for new U.S. regulatory frameworks for digital assets expected in 2026.
A New Focus on Tokenized Property
TAP Real Estate Technologies is repositioning itself to capitalize on the convergence of property markets and blockchain infrastructure. The company will now concentrate on acquiring residential, commercial, and hospitality properties.
These assets will either be added to the company's balance sheet or offered as fractional ownership opportunities through a process known as tokenization. This involves converting ownership rights into digital tokens that can be managed on a blockchain.
The company stated its evaluation process for properties will be disciplined, focusing on asset quality, cash flow, and potential for long-term value. A key factor will be a property's suitability for a tokenized ownership structure, aligning with anticipated U.S. regulatory changes.
The Technology Behind the Strategy
To execute its vision, TAP Real Estate has entered into a licensing agreement with TAP, Inc., a private technology firm based in Salt Lake City. This agreement provides the public company with access to a suite of patented, blockchain-based tools specifically for real estate applications.
This structure creates a public company (TAP Real Estate) focused on holding physical assets, while leveraging the advanced digital infrastructure of a private tech partner (TAP, Inc.).
“The convergence of public markets, real estate, and blockchain infrastructure represents one of the most important structural shifts in our industry going into 2026,” said Brian Foote, CEO of TAP, Inc.
The goal is to establish a compliant and repeatable model for tokenizing and administering real estate within U.S. capital markets.
What is Real Estate Tokenization?
Tokenization is the process of converting rights to an asset, like a commercial building or apartment complex, into a digital token on a blockchain. Each token represents a share of ownership. This can make investing in large real estate projects more accessible to a wider range of investors by allowing for fractional ownership and potentially increasing liquidity compared to traditional property sales.
The TAP Platform Explained
The licensed technology, known as the TAP Platform, provides an end-to-end solution for digital real estate investment. It includes several key components:
- TAP AI Analyzer: Uses machine learning to evaluate property metrics and assess investment quality.
- TAP Wallet: Acts as the investor's secure portal for holding tokenized assets, receiving income distributions, and verifying identity.
- TAP Token Engine: Manages the creation and administration of the digital tokens representing property ownership.
- TAP Smart Contracts: Automates and enforces the rules of an offering, such as who can own tokens and how distributions are paid.
- TAP Registry: Serves as the definitive, tamper-evident record for each property, storing documents like deeds, appraisals, and compliance records on a blockchain.
Alfonso Arana Jr., Co-Founder at TAP, Inc., noted that the platform's AI tools will be used to “stress-test property metrics, cash flow and more, developing repeatable and scalable modeling for tokenized investment listings.”
Revenue and Market Outlook
TAP Real Estate plans to generate revenue through several streams. These include management fees for the properties it oversees, as well as listing and success fees for real estate tokenized on its platform. The value of properties directly owned by the company will also contribute to its balance sheet.
The company is positioning itself within the broader real-world asset market, which is estimated to be valued at over $300 trillion. Real estate is considered one of the largest and most promising categories for tokenization.
“We see a rare convergence of regulatory clarity, patented technology readiness, and industry demand,” said Greg Hopkins, the newly appointed CEO of TAP Real Estate. “Our goal is to help define real estate as a modern, tokenized asset class.”
Building an Experienced Team
To guide its new strategy, TAP Real Estate is forming an advisory board of industry veterans. The first appointee is Tyler Greene, a developer and commercial broker with over 25 years of experience and participation in more than $1 billion in real estate transactions.
Greene has worked on projects across the Mountain West and Hawaii, serving clients such as Fortune 500 companies and leading development for firms like Mill Creek Residential and Gilbane, Inc.
“The U.S. real estate market is poised, alongside broader stock markets, to begin moving onto blockchain tokenization in 2026 at scale,” commented Greene. He added that he looks forward to helping the company capitalize on the timing of new regulations and technology readiness.
