Real estate platform Unlisted has named JB Hayes of Briggs Freeman Sotheby’s International Realty as its exclusive Local Expert for five key Dallas ZIP codes. The partnership aims to connect potential buyers with homeowners in areas not actively listed for sale, expanding the company's growing network in the Dallas market.
Hayes will exclusively represent ZIP codes 75201, 75204, 75219, 75229, and 75244 on the platform, which focuses on the vast majority of properties that are not currently on the Multiple Listing Service (MLS).
Key Takeaways
- JB Hayes of Briggs Freeman Sotheby’s International Realty is now the exclusive agent for five Dallas ZIP codes on the Unlisted platform.
- The designated areas include 75201, 75204, 75219, 75229, and 75244.
- Unlisted is a digital platform designed to create connections for properties not actively for sale, which it estimates is 98% of the housing stock.
- The service allows buyers to express interest in off-market homes and homeowners to gauge potential demand for their property.
Unlisted Expands Dallas Network with Strategic Partnership
The digital real estate community Unlisted announced it is continuing its expansion in Dallas by partnering with veteran agent JB Hayes. This move adds another Briggs Freeman Sotheby’s International Realty professional to its network, strengthening its presence in the competitive North Texas housing market.
Hayes's role as a Local Expert grants her exclusive representation on the Unlisted platform for all properties within her designated ZIP codes. This model is central to Unlisted's strategy, which assigns only one agent per ZIP code to serve as the primary point of contact for inquiries related to off-market homes.
According to the company, this exclusivity helps position agents as trusted local resources for both homeowners considering a future sale and buyers looking for properties beyond traditional listings.
A Focus on Off-Market Properties
Unlisted operates on the premise that the majority of homes—approximately 98% at any given time—are not actively for sale. The platform aims to unlock the potential of this market by creating new channels of communication.
It compiles publicly available data to generate a digital profile for nearly every home in the country. This allows users to browse and organize properties, regardless of their current sales status.
The Unlisted Model Explained
The platform is designed to serve three key groups in the real estate ecosystem: buyers, homeowners, and agents. For buyers, it offers a way to discover and show interest in homes that are not on the market. For homeowners, it provides a tool to measure interest in their property without the commitment of a formal listing. For agents, it creates a new avenue to connect with clients and demonstrate deep market knowledge.
This approach seeks to make the real estate process more transparent and dynamic by fostering connections before a property is officially listed for sale.
How the Unlisted Platform Functions
The core of the Unlisted experience is its "Waitlist" feature. This tool allows prospective buyers to express interest in a property that is not currently for sale. By joining a home's Waitlist, a buyer signals their potential intent to purchase if the owner decides to sell.
This system creates a list of interested parties for the homeowner, offering valuable market insight. It gives them a head start on the selling process by identifying a pool of motivated buyers.
"Unlisted gives me another way to bring value to my clients," said Hayes. "It allows me to highlight opportunities that aren’t always visible through traditional channels and gives homeowners a way to understand the interest their properties generate."
Homeowners can also take control of their property's online presence through the platform. They can update their home's profile with current photos and information, ensuring it is presented accurately and attractively to potential buyers on the Waitlist.
Key Features of the Unlisted Platform
- Comprehensive Property Profiles: Digital profiles are generated for homes nationwide using public data.
- Buyer Waitlists: Potential buyers can join a waitlist for any home, signaling their interest to the owner.
- Homeowner Tools: Owners can update their property profiles and monitor the list of interested buyers.
- Exclusive Agent Representation: A single, vetted agent is assigned to each ZIP code to manage connections.
The platform aims to provide a more patient and informed real estate experience, giving all parties more time and information to make better decisions.
JB Hayes Brings Extensive Dallas Experience
JB Hayes joins the Unlisted network with a significant background in both corporate strategy and local real estate. A longtime Dallas resident, she brings more than 25 years of experience in strategic planning and community leadership to her role.
Since joining Briggs Freeman Sotheby’s International Realty, Hayes has accumulated several professional accolades, including:
- Rising Star
- Top Producer
- Recipient of the Martha Miller Fellowship Award
She is also recognized for leading significant referral activity within the global Sotheby’s International Realty network. Her deep roots in Dallas are further demonstrated by her involvement in various civic and philanthropic organizations, such as the Junior League and the Friends of Katy Trail Board.
A Strategic Addition to the Network
Unlisted's leadership highlighted Hayes's local expertise and professional track record as key reasons for the partnership.
"We’re delighted to welcome JB Hayes as our Local Expert in her selected Dallas ZIP codes," stated Katie Hill, founder and CEO of Unlisted. "Her deep local ties, strategic mindset, and dedication to client service make her an incredible addition to our growing network in Dallas."
This collaboration underscores a broader trend of real estate professionals adopting new technologies to gain a competitive edge and provide enhanced services to their clients. By leveraging platforms that tap into off-market inventory, agents like Hayes can offer solutions that go beyond the limitations of traditional property search methods.
