Opendoor Plans to Integrate Cryptocurrency for Home Sales

Opendoor Technologies, a major U.S. real estate platform, has confirmed its intention to accept Bitcoin and other cryptocurrencies for home purchases. The announcement was made by CEO Kaz Nejatian on October 5, 2025, leading to a notable increase in the company's stock price.

The move positions the $6.22 billion company to engage with a growing demographic of digitally native homebuyers and aligns with a broader trend of crypto adoption in the global property market. While a specific timeline has not been set, the confirmation signals a significant step toward integrating digital assets into mainstream real estate transactions.

Opendoor Confirms Crypto Payment Plans

The confirmation came via a social media exchange where CEO Kaz Nejatian responded to a user's suggestion about accepting crypto payments. His direct reply, “We will. Just need to prioritize it,” served as a public commitment from the company's leadership.

Following his statement, Opendoor's stock value saw an immediate positive reaction. The share price climbed to $8.38, up from its previous close of $8.11. This market response suggests investor optimism about the potential for attracting a new class of buyers.

Opendoor, headquartered in San Francisco, is a prominent player in the iBuying sector of real estate. The company's model involves making quick cash offers on homes, which could be streamlined by the speed and efficiency of blockchain-based transactions. Accepting crypto could reduce friction associated with traditional banking, such as wire transfer delays.

Financial Health and Business Model

Opendoor's plan to integrate digital currencies comes as the company shows signs of improving financial discipline. In the second quarter of 2025, the company reported significant progress in managing its finances, making it better positioned to explore new technologies.

According to its latest financial data, Opendoor generated $1.57 billion in revenue during the second quarter. The company also successfully reduced its operating expenses by 34.33% year-over-year, bringing them down to $132 million. This operational efficiency contributed to a smaller net loss of $29 million for the quarter.

The company's earnings per share (EPS) also showed a positive trend, improving by 72.48%. Furthermore, its EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization) saw a substantial increase of 113.33%, reaching $8 million. These metrics indicate a stronger financial footing as it considers this new payment infrastructure.

A Growing Trend in Real Estate and Luxury Markets

Opendoor is not the first company in the property sector to explore cryptocurrency payments. Its decision is part of a wider global movement where businesses are adapting to the wealth generated by digital assets, especially with Bitcoin's recent rally to $125,000.

Global Real Estate Adoption

Other real estate developers have already implemented similar payment systems:

• In September 2025, RAK Properties, a leading developer in the UAE, partnered with fintech firm Hubpay to accept Bitcoin, Ethereum, and Tether for property sales.
• In California, real estate company Caruso Properties partnered with the Gemini Exchange to allow tenants to pay rent in Bitcoin. The company also allocated 1% of its treasury holdings to Bitcoin.
• London's high-end rental market has also seen crypto transactions. In March 2024, Knightsbridge Prime Property facilitated a rental agreement valued at £45,000 per week using Bitcoin.

These examples show a clear pattern of the real estate industry looking for ways to cater to crypto-holding investors who want to convert their digital gains into tangible assets like property.

Crypto Adoption Beyond Real Estate

The trend extends beyond just housing. Various luxury and retail sectors are also integrating digital currency payments to attract affluent, tech-savvy customers.

Emirates Airlines signed a memorandum of understanding with Crypto.com in July 2025 to enable digital asset payments. Similarly, private jet company FXAIR began accepting crypto after its chairman noted “tremendous” demand from young entrepreneurs who had profited from Bitcoin.

The chair of FXAIR described demand from young Bitcoin entrepreneurs as “tremendous,” prompting the private jet company to begin accepting crypto payments.

Even mainstream retail is beginning to adapt. Spar supermarkets in Switzerland announced plans to roll out Bitcoin payments across all locations in April 2025, utilizing the Lightning Network for fast, low-cost transactions. This move would make Spar the first major grocer in the country to fully integrate crypto at checkout.

Next Steps for Opendoor

While the CEO's confirmation is a clear statement of intent, Opendoor has yet to release specific details about its cryptocurrency integration. Key questions remain unanswered, including the official launch date for the payment option and which specific digital assets will be accepted besides Bitcoin.

The company's platform, which already includes a mobile application and financing services, provides a solid foundation for adding a crypto payment gateway. The successful implementation of this feature would make Opendoor one of the largest and most prominent U.S. companies to facilitate real estate transactions directly with cryptocurrency.