Zillow has introduced a new application within the ChatGPT platform, becoming the first real estate company to offer property listings directly through the popular AI chatbot. This integration allows users to search for homes and rentals using conversational language, fundamentally changing how people can begin their property search.
Announced on October 6, 2025, the new tool enables users to ask ChatGPT questions about real estate, such as affordability in a specific area or available properties with certain features. The system responds with real-time listings from Zillow's database, complete with photos, pricing details, and maps, directly within the chat interface.
Key Takeaways
- Zillow is now the exclusive real estate application available within ChatGPT.
- Users can perform conversational property searches for both rentals and homes for sale.
- The app provides actual listings with photos, pricing, and maps directly in the chat.
- Key actions like scheduling tours or contacting agents redirect users to the main Zillow platform.
- The integration builds on Zillow's long-standing investment in artificial intelligence technology.
Zillow Integrates Real Estate Search into ChatGPT
In a significant move to merge artificial intelligence with property technology, Zillow Group has launched a dedicated application for ChatGPT. This development makes Zillow the sole provider of real estate information on one of the world's most widely adopted AI platforms. The new feature is designed to make the initial stages of a home search more intuitive and accessible.
Users can now interact with ChatGPT to explore housing options in a way that mimics talking to a knowledgeable friend. Instead of using traditional search filters, they can ask direct questions in natural language. This approach aims to lower the barrier to entry for prospective buyers and renters who may be unsure where to begin their search.
A New Method for Property Discovery
The core function of the Zillow app in ChatGPT is to translate conversational queries into actionable real estate results. For example, a user could ask, "Show me two-bedroom apartments for rent in Seattle under $3,000" or "What houses are for sale near me with a large backyard?" The AI then processes this request and retrieves relevant listings from Zillow's extensive network.
Each result is presented with essential information, including photographs, property details, and pricing. This allows for a seamless discovery process without leaving the ChatGPT environment. However, the integration is designed to complement, not replace, Zillow's primary platform.
Background on Zillow's AI Investment
Zillow's integration with ChatGPT is not a sudden development but rather the result of years of investment in artificial intelligence. The company has long used AI and machine learning to power features like the Zestimate®, personalized recommendations, and search result rankings. This new app represents the next step in leveraging advanced technology to simplify the consumer experience.
How the New AI-Powered Tool Works
The Zillow app within ChatGPT maintains a user-friendly interface that mirrors the design of the main Zillow website and mobile app. When a user poses a real estate-related question, the app activates and pulls data directly from Zillow's real-time listings.
This ensures that the information provided is current and accurate, including details on broker and MLS attribution. The goal is to provide a reliable and trusted experience within the conversational AI framework. The app supports a wide range of listing types, covering both rentals and homes for sale by agents or directly by owners.
"As people increasingly turn to conversational AI to make their lives easier, Zillow is bringing that same simplicity to the home journey within ChatGPT," said David Beitel, Zillow's chief technology officer. "Our goal is to make it feel simple, intuitive and approachable."
Connecting AI Search with Real-World Actions
While the initial search and discovery phase occurs within ChatGPT, the tool is strategically designed to guide users back to Zillow for more involved actions. When a user finds a property of interest, the app provides seamless links to:
- Schedule a tour of the property.
- Connect with a real estate agent.
- Explore financing options through Zillow Home Loans.
This hybrid approach leverages the strengths of both platforms. ChatGPT provides a powerful, conversational entry point for search, while Zillow's established ecosystem handles the transactional and logistical steps of the real estate journey. This ensures that consumers and their agents remain central to the process.
Zillow's Market Position
Zillow Group operates the most visited real estate app and website in the United States. Its network includes brands such as Trulia, StreetEasy, and HotPads, giving it an unparalleled scale in the digital real estate market. This partnership with OpenAI leverages that scale to reach a new audience of potential home seekers.
A Strategic Move in AI Adoption
By partnering with OpenAI, Zillow positions itself at the forefront of generative AI adoption within the real estate industry. According to the company, Zillow was an early partner selected to build an app for the ChatGPT platform, a decision that reflects its brand recognition and history of technological innovation.
David Beitel emphasized the strategic importance of this move, stating, "Partnering with OpenAI puts Zillow at the forefront of generative AI adoption; this builds on years of work as we continue to use AI to simplify and improve the path from searching for a home to actually unlocking the door."
This initiative is part of a broader trend where companies are exploring how large language models (LLMs) like ChatGPT can enhance customer interaction and service delivery. For Zillow, it offers a new channel to engage with consumers at the very beginning of their housing journey, often during the casual, exploratory phase.
Future Plans and Broader Implications
The initial version of the Zillow app in ChatGPT is already comprehensive, but the company has outlined plans for future enhancements. Zillow intends to integrate listings for new-construction homes and incorporate its library of immersive 3D tours into the app over time. These additions will further enrich the conversational search experience, providing even more detailed and interactive property information.
The integration could have significant implications for the real estate industry. It introduces millions of ChatGPT users to a new, low-friction way of browsing properties, potentially expanding the pool of active home searchers. It also sets a new standard for how technology can be used to make complex processes, like finding a home, more accessible and user-friendly.
As AI continues to evolve, this partnership between Zillow and OpenAI may serve as a model for how other industries can leverage conversational AI to connect with consumers and streamline services. For now, it represents a pivotal step in Zillow's mission to reimagine the real estate process through technology.
