While traditional commercial properties like office buildings and shopping malls face significant headwinds, a closer look at the real estate market reveals that specialized sectors are not only surviving but thriving. Investors are increasingly turning their attention to niche areas such as casino properties, manufactured housing communities, and self-storage facilities, which are demonstrating remarkable resilience and growth potential.
These alternative real estate investments are capitalizing on unique economic and social trends, from the demand for affordable housing to the operational needs of a changing workforce. Their success highlights a strategic shift away from broad, index-based real estate funds that are often heavily weighted in challenged sectors.
Key Takeaways
- Traditional real estate sectors like offices and malls are under pressure from remote work and e-commerce.
- Specialty Real Estate Investment Trusts (REITs) in sectors like casinos, manufactured housing, and self-storage are showing strong performance.
- VICI Properties benefits from long-term, high-value leases on iconic casino and entertainment venues.
- Sun Communities is positioned to capitalize on the persistent demand for affordable housing.
- CubeSmart leverages scale in the self-storage industry and may benefit from future economic shifts driven by technology.
The Challenge Facing Traditional Real Estate
For decades, office towers, hotels, and retail malls were considered pillars of a stable real estate portfolio. However, recent shifts in how people work, live, and shop have created significant challenges for these legacy assets. The rise of remote and hybrid work models has led to record-high vacancy rates in office buildings across the country.
Similarly, the hotel industry is contending with reduced business travel and intense competition from short-term rental platforms. Shopping malls continue to struggle against the relentless growth of e-commerce, a trend that shows no signs of slowing down. These factors have weighed down the performance of many broad real estate funds, which hold large stakes in these traditional property types.
A Shift in Investment Strategy
Many investors use Exchange-Traded Funds (ETFs) like the Vanguard Real Estate ETF (VNQ) for diversified exposure to the property market. While simple, this approach means investing in struggling sectors alongside strong ones. As a result, some analysts argue that a more selective, active approach focusing on property types with strong underlying fundamentals can yield better results.
VICI Properties: A Bet on Entertainment and Leisure
One company that has carved out a unique and profitable niche is VICI Properties (VICI). This REIT specializes in owning large-scale entertainment and gaming properties, including some of the most famous casinos on the Las Vegas Strip, like the Venetian Resort.
VICI's strategy revolves around sale-leaseback transactions with major casino operators. In these deals, VICI purchases the real estate and leases it back to the operator on a long-term basis. This model provides VICI with a steady, predictable stream of rental income that is contractually set to increase over time.
Since going public, VICI Properties has delivered returns more than three times higher than the broader Vanguard Real Estate Index Fund ETF. Its portfolio is built on leases that are often decades-long and place responsibility for property maintenance and capital expenditures squarely on the tenants.
The strength of VICI's portfolio lies in the quality of its assets—iconic, high-traffic destinations that are difficult to replicate. With a current dividend yield approaching 6%, the company continues to be seen as an attractive option for investors seeking stable income and growth outside of traditional real estate sectors.
Sun Communities and the Affordable Housing Imperative
Another REIT demonstrating long-term outperformance is Sun Communities (SUI), which focuses on manufactured housing communities and recreational vehicle (RV) parks. This sector taps into one of the most persistent needs in the economy: affordable housing.
The business model for manufactured housing communities is particularly robust. Sun Communities typically owns the land and infrastructure, while residents own their homes and pay lot rent. This arrangement reduces maintenance costs for the landlord and creates a stable tenant base, as moving a manufactured home is both difficult and expensive.
Built-in Advantages
Several factors contribute to the sector's strength:
- High Demand: There is a chronic shortage of affordable housing options in many parts of the country.
- Limited Supply: Restrictive zoning laws and community opposition make it extremely difficult to develop new manufactured housing communities.
- Pricing Power: The supply-demand imbalance gives landlords like Sun Communities significant leverage to implement regular rent increases.
Recently, Sun Communities streamlined its operations by selling its portfolio of marinas to Blackstone, allowing the company to reduce debt and double down on its core housing assets. This strategic focus is expected to reinforce its market position and continue its history of strong performance.
CubeSmart: The Future of Storage
The self-storage industry, represented by companies like CubeSmart (CUBE), is a third example of a specialty sector with powerful underlying trends. While it may seem mundane, self-storage is a business where scale provides a significant competitive edge.
Large REITs like CubeSmart can invest in national branding, sophisticated marketing campaigns, and advanced revenue management systems that smaller, independent operators cannot afford. This allows them to acquire properties from less efficient owners, rebrand them, and optimize operations to boost revenue and create value.
"The market has completely overlooked this narrative so far, which only makes me more bullish in the future."
Looking ahead, some analysts believe the self-storage sector is poised for a new wave of demand driven by the artificial intelligence revolution. Major technological shifts often lead to labor market disruptions, causing people to relocate for new jobs or downsize their homes. Furthermore, AI is making it easier for individuals to start small businesses, many of which will require flexible, low-cost storage space for inventory or equipment.
With valuations in the self-storage sector currently considered low by historical standards, companies like CubeSmart could be well-positioned to capitalize on these future trends, continuing their track record of outperforming broader market averages.





