Dr. Reed is a seasoned business strategist with a knack for dissecting foundational theories and applying them to contemporary challenges. Her work bridges academic rigor with practical business insights, making complex concepts accessible and actionable for modern enterprises.
Portfolio
A comparison of the State Fair of Texas and the Orange County Fair reveals deep insights into the divergent business cultures, market scales, and investment appetites of their respective regions.
A business theory from 1960, "Marketing Myopia," remains a crucial guide for modern companies, emphasizing customer needs over product-centric views.