David Lloyd Leisure Group, a prominent European health and wellness operator, has announced a significant €100 million investment to expand its operations into Spain. The company's first club will be established in Marbella, marking a major step in its strategic growth across the continent.
The expansion plan includes the development of several premium facilities over the next five years, beginning with a flagship location on Spain's Costa del Sol. This move is expected to create hundreds of jobs and cater to growing consumer demand for high-end wellness and family-oriented leisure services.
Key Takeaways
- David Lloyd Leisure Group is investing €100 million to enter the Spanish market.
- The first flagship club is scheduled to open in Marbella in the second quarter of 2025.
- Future locations are planned for major cities including Madrid and Barcelona.
- The expansion is projected to create over 500 new jobs in Spain.
- The new clubs will feature premium amenities, including spas, tennis courts, and co-working spaces.
Strategic Entry into the Spanish Market
David Lloyd Leisure has identified Spain as a key growth market, citing its strong economy and a rising interest in health and wellness. The company's initial €100 million investment will fund the construction and launch of its first clubs, starting with the Marbella site.
The Marbella club is designed to be a comprehensive wellness destination. According to company documents, the facility will span over 15,000 square meters and offer a wide range of services for individuals and families. This initial opening is part of a broader strategy to establish a strong presence in Spain's major urban centers.
Marbella Flagship Details
The first Spanish location in Marbella is set to become a benchmark for the brand in the region. Construction is planned to begin later this year, with an official opening targeted for the second quarter of 2025. The club will be located in a prime area, easily accessible to both residents and tourists.
Key features of the Marbella facility will include:
- Multiple indoor and outdoor swimming pools.
- An extensive array of tennis and padel courts.
- A state-of-the-art gym with advanced fitness equipment.
- Dedicated studios for group classes like yoga and cycling.
- A luxury 'Spa Retreat' offering various treatments.
- Family-friendly facilities, including a DL Kids club.
The Growing Wellness Industry
The global wellness market has seen substantial growth following the pandemic, with consumers placing a higher value on health, fitness, and mental well-being. This trend has fueled expansion for premium leisure operators like David Lloyd, which combine fitness facilities with social and relaxation spaces.
A Phased Expansion Plan
Following the launch in Marbella, David Lloyd plans to expand its footprint to other major Spanish cities. The company is actively scouting locations in Madrid and Barcelona, with the goal of opening additional clubs within the next three to five years.
"Spain represents a fantastic opportunity for David Lloyd Clubs. There is a clear demand for premium, family-focused wellness facilities, and our model is perfectly suited to meet that need," a company spokesperson stated. "Our €100 million investment underscores our commitment to becoming a leading operator in the Spanish leisure market."
This phased approach allows the company to establish its brand and operational model in Marbella before scaling up its presence nationwide. The expansion is a core part of David Lloyd's European growth strategy, which has seen it open clubs in several new countries over the past decade.
David Lloyd by the Numbers
With this expansion, David Lloyd continues to build on its extensive European network. The group currently operates 133 clubs across nine countries, serving more than 750,000 members. The addition of Spain will bring its country count to ten.
Economic Impact and Job Creation
The investment is expected to have a positive economic impact on the local communities. The development and operation of the new clubs will generate significant employment opportunities. David Lloyd estimates that its Spanish expansion will create more than 500 new jobs over the next five years.
These roles will range from construction and maintenance to fitness instruction, hospitality, and club management. The company emphasizes its commitment to local hiring and training, aiming to build a skilled workforce in each new location.
Modern Amenities for a New Audience
A key element of the new clubs will be the integration of modern lifestyle amenities. In addition to traditional fitness offerings, the Spanish locations will feature 'Clubrooms,' which are sophisticated co-working and social spaces. These areas are designed for members to work, relax, and socialize, reflecting the growing trend of flexible work arrangements.
The inclusion of these spaces aims to position David Lloyd clubs not just as gyms, but as comprehensive lifestyle hubs. This model has proven successful in other European markets, attracting a diverse membership base that includes professionals, families, and retirees.
