David Lloyd Leisure, one of Europe's leading health and wellness groups, has officially entered the Italian market. The company announced its acquisition of the Harbour Club brand and its two prominent locations in Milan and Rome, marking a significant step in its European expansion strategy.
The acquisition includes a planned investment of over €12 million to upgrade the facilities, integrating David Lloyd's signature amenities and services. This move increases the company's portfolio to 133 clubs across nine European countries.
Key Takeaways
- David Lloyd Leisure has acquired two premium clubs in Italy: Harbour Club Milano and Aspria Harbour Club Roma.
- This marks the company's first entry into the Italian health and fitness market.
- A €12 million investment is planned to refurbish and upgrade the newly acquired facilities over the next few years.
- The expansion brings David Lloyd's total number of clubs to 133 across nine countries.
- Upgrades will include new gyms, studios, children's areas, and signature David Lloyd concepts like BLAZE and the Clubroom.
Strategic Acquisition Details
David Lloyd Leisure has purchased the two clubs from the Aspria group. The facilities, known for their premium offerings and extensive grounds, provide a strong foundation for the David Lloyd brand in Italy. The transaction was finalized for an undisclosed sum, with the focus now shifting to a comprehensive redevelopment plan.
The Milan location, Harbour Club Milano, is situated in the city's San Siro district. It is one of the largest clubs of its kind in the country. The Rome club, formerly known as Aspria Harbour Club Roma, is located near the Vatican.
A Major Player in European Wellness
David Lloyd Leisure has a history spanning over 40 years. The company operates clubs in the UK, Ireland, Spain, Belgium, Netherlands, Germany, Switzerland, and France. This latest acquisition adds Italy to its growing European footprint, reinforcing its position as a leader in the premium health, fitness, and racquets club sector.
According to company statements, the integration of these clubs is a key part of a broader strategy to establish a presence in major European cities. The choice of Milan and Rome highlights an ambition to capture the market in Italy's most influential urban centers.
Profile of the New Italian Clubs
The two acquired properties are substantial, offering a wide range of sports and wellness facilities that align with David Lloyd's family-oriented, premium model. Both clubs are well-established in their respective cities, providing a ready member base and a strong local reputation.
Harbour Club Milano
The Milan club is a significant asset, set on an 11-hectare site. Its existing infrastructure is extensive and caters to a diverse range of activities. Key features of the Milan location include:
- 21 tennis courts, making it a major hub for racquet sports enthusiasts.
- 4 padel courts, capitalizing on the sport's growing popularity.
- An Olympic-sized 50-meter outdoor swimming pool.
- A comprehensive gymnasium and fitness area.
- Spa facilities for relaxation and wellness treatments.
- An on-site restaurant and social spaces.
Aspria Harbour Club Roma
The club in Rome, while slightly smaller, is equally impressive. It is situated on a 7-hectare plot in a prime area of the capital. The facility boasts a similar focus on racquet sports and family-friendly amenities.
Rome Club at a Glance
The Rome facility includes 18 tennis courts, 2 padel courts, and another Olympic-sized outdoor pool. Like its Milan counterpart, it also features a large gym, a spa, and restaurant services, providing a complete leisure destination.
These features provide a solid base for the planned upgrades, which will aim to enhance the member experience and bring the clubs in line with the standards found across David Lloyd's international portfolio.
A €12 Million Investment Plan
The cornerstone of the acquisition is a multi-million-euro investment commitment from David Lloyd Leisure. The company has allocated €12 million for a phased redevelopment of both the Milan and Rome clubs over the coming years. This investment is designed to transform the facilities and introduce the brand's unique concepts to the Italian market.
The upgrades will be comprehensive, touching nearly every aspect of the clubs' operations. The goal is to create a modern, high-quality environment for families, fitness enthusiasts, and professionals.
Key Areas of Refurbishment
The planned works will focus on several key areas to elevate the member experience. These include:
- Fitness and Studio Spaces: The gyms will be fully refurbished with state-of-the-art equipment. Group exercise studios will also be modernized to host a wide range of classes.
- Racquet Courts: All tennis and padel courts will be upgraded to meet the latest standards for surfaces and lighting.
- Children's Facilities: A major focus will be the introduction of dedicated 'DL Kids' areas, providing activities and spaces designed specifically for younger members.
- Signature Concepts: The clubs will see the addition of David Lloyd's proprietary fitness and social concepts.
"We are delighted to have acquired these two prestigious clubs in Milan and Rome, and it marks our very first entry into the Italian market," said Russell Barnes, CEO of David Lloyd Leisure. "We have a hugely exciting development plan for the clubs and will be investing over €12m in the next few years to ensure that they become two of the finest lifestyle-led, family-focused health clubs in Italy."
Introducing Signature David Lloyd Features
A key part of the investment involves introducing concepts that have proven successful in David Lloyd's other European markets. These signature features are central to the brand's identity and are designed to offer a unique value proposition to members.
One of the most anticipated additions is the BLAZE studio. BLAZE is a high-intensity interval training (HIIT) workout that combines cardio, strength, and combat training in a boutique-style studio with energetic lighting and music. This concept is aimed at members seeking dynamic and effective group workouts.
Another important feature is the creation of the 'Clubroom'. This is a dedicated business lounge area designed for members who want to work or hold meetings in a comfortable and professional environment. It includes high-speed Wi-Fi, charging stations, and food and beverage service, catering to the growing trend of flexible working.
The development of extensive facilities for children through the 'DL Kids' program is also a critical component. This aligns with the company's focus on being a destination for the entire family, offering activities that keep children engaged while parents use other club amenities.
Future Outlook and Market Impact
David Lloyd Leisure's entry into Italy is a strategic move that reflects confidence in the European wellness market. By acquiring two well-regarded clubs in key economic hubs, the company has established an immediate and credible presence.
The planned €12 million investment signals a long-term commitment to the Italian market. It is expected to create a new standard for premium health and wellness clubs in the country, potentially driving competition and innovation in the sector.
As the refurbishment projects get underway, the focus will be on managing the transition smoothly for existing members while attracting new ones with the promise of upgraded facilities and a broader range of services. The successful integration of these clubs will likely serve as a model for any future expansion David Lloyd may pursue in Italy or other new European territories.
