David Lloyd Leisure has officially opened its newest health and wellness club in Bicester, Oxfordshire, following a £12.5 million investment. The state-of-the-art facility is expected to create approximately 80 new full-time and part-time jobs, providing a significant boost to the local economy.
The new club, the 103rd in the UK for the group, spans an impressive 100,000 square feet and offers a comprehensive range of fitness, relaxation, and family-oriented amenities. This opening marks a key step in David Lloyd's ongoing expansion strategy across the United Kingdom.
Key Takeaways
- Major Investment: The new Bicester facility represents a £12.5 million investment into the local community's health and wellness infrastructure.
- Job Creation: The club's opening has generated around 80 new employment opportunities in the Bicester area.
- Extensive Facilities: The 100,000 sq ft club includes premium gym equipment, swimming pools, a luxury spa, and extensive racquet sports courts.
- Strategic Expansion: This opening is part of David Lloyd Leisure's broader plan to expand its presence and offer premium wellness services in new UK locations.
A Significant Boost for the Bicester Community
The launch of the David Lloyd club in Bicester is more than just a new gym; it represents a substantial financial commitment to the region. The £12.5 million investment underscores the company's confidence in the local market and its desire to provide premium wellness services outside of major metropolitan hubs.
According to company statements, the project was designed to cater to the growing demand for comprehensive health and family-focused leisure facilities. The creation of 80 jobs across various roles, from fitness instructors and spa therapists to hospitality and management staff, provides valuable local employment.
Who is David Lloyd Leisure?
David Lloyd Leisure is one of Europe's largest health, fitness, and racquets groups. Founded in 1982, the company operates over 130 clubs across the UK and mainland Europe. It is known for its family-friendly approach and extensive facilities that go beyond a standard gym.
Inside the New State-of-the-Art Facility
The Bicester club is designed to offer a complete wellness experience for individuals and families. The facilities are spread across a large campus, providing ample space for a wide variety of activities.
Fitness and Training Areas
The centerpiece of the club is its expansive gym, which features the latest equipment from leading fitness technology brands. Members have access to a wide array of cardio machines, strength training equipment, and functional fitness zones. The club also offers several dedicated group exercise studios.
- Blaze Studio: A signature high-intensity interval training (HIIT) class that combines cardio, strength, and combat training in a boutique-style studio.
- Mind & Body Studio: A dedicated space for holistic classes such as yoga, Pilates, and meditation, designed to promote mental well-being.
- High-Energy Studio: A dynamic space for various other group fitness classes, from dance to circuit training.
Swimming and Spa Facilities
A key attraction is the comprehensive aquatics and spa offering. The club includes both a 25-meter indoor swimming pool and a 20-meter heated outdoor pool, allowing for year-round swimming. The outdoor area is complemented by a terrace and sun loungers for relaxation during warmer months.
Spa Retreat: A Focus on Relaxation
The integrated Spa Retreat is designed as a luxury sanctuary. It features a hydrotherapy pool, a Himalayan salt sauna, a steam room, an ice fountain, and heated relaxation beds, providing a full thermal spa experience for members to unwind and recover.
The General Manager for the Bicester club, Sarah Davis, commented on the vision for the facility.
"We are incredibly excited to bring this world-class facility to Bicester. Our goal is to create a welcoming community where members can focus on their physical and mental well-being, spend quality time with their families, and feel at home. The range of facilities means there truly is something for everyone."
More Than Just a Gym: A Family Destination
David Lloyd has built its brand on being family-friendly, and the Bicester club is a prime example of this philosophy. The club is equipped with extensive amenities for children and families, positioning it as a complete leisure destination.
Racquet Sports and Kids' Activities
True to its heritage, the club boasts impressive racquet sports facilities. These include several indoor and outdoor tennis courts, as well as courts for badminton and squash. Professional coaching programs are available for all ages and skill levels.
For younger members, the DL Kids Club offers a dedicated activity program, a soft-play area, and crèche services. This allows parents to use the gym or spa facilities while their children are supervised and engaged in fun activities.
Social and Dining Spaces
The club also features a spacious 'Clubroom' and restaurant. This area serves as a social hub for members, offering a place to work, socialize, or enjoy a meal with family and friends. The menu is designed to offer both healthy options and more indulgent choices.
A spokesperson for David Lloyd Leisure emphasized the community aspect.
"Our clubs are designed to be an integral part of the local community. The Clubroom is central to this, providing a comfortable space for members to connect beyond their fitness routines. It's about building a lifestyle, not just a membership."
Strategic Importance and Future Outlook
The opening in Bicester is part of a calculated expansion for David Lloyd Leisure. The company continues to identify and invest in towns and communities across the UK that show strong demand for premium health and wellness services.
This model focuses on providing a high-end, all-encompassing experience that differentiates it from budget gym chains. By integrating fitness, relaxation, family activities, and social spaces, David Lloyd aims to secure a loyal member base seeking a comprehensive lifestyle solution.
As the wellness industry continues to grow, with an increasing focus on both mental and physical health, facilities like the new Bicester club are well-positioned for success. The investment demonstrates a long-term commitment to promoting healthier lifestyles within UK communities.
