David Lloyd Clubs has officially opened its newest state-of-the-art facility in Shawford, Hampshire, following a £15 million investment. The new club, which is the company's 104th in the UK, introduces a wide range of premium health, wellness, and leisure amenities to the local community.
The development has also created more than 100 new jobs in the area, spanning roles from fitness coaching and hospitality to club management. The facility is designed to cater to individuals and families, with extensive offerings for all age groups.
Key Takeaways
- David Lloyd Clubs has launched a new £15 million facility in Shawford, Hampshire.
- The club features a 10,000 sq ft gym, indoor and outdoor swimming pools, and extensive spa facilities.
- Over 100 new full-time and part-time jobs have been created for the local economy.
- The new location includes dedicated family areas, a kids' club, and a Clubroom for dining and socializing.
A Comprehensive Look at the New Facility
The Shawford club is built on a large site and incorporates some of the latest designs and technologies in the fitness industry. At its core is a spacious 10,000 square foot gymnasium equipped with modern cardio machines, strength training equipment, and functional fitness zones.
Members have access to both a 25-meter indoor swimming pool and a 20-meter heated outdoor pool, allowing for year-round swimming. The pools are complemented by a luxurious spa area, which is a central feature of the new club's wellness proposition.
The Spa and Wellness Retreat
A significant portion of the investment was dedicated to creating a premium spa experience. Known as the Spa Retreat, it offers a range of hydrotherapy facilities designed for relaxation and recovery.
The spa includes:
- A hydrotherapy pool
- Multiple saunas and steam rooms with different themes
- An ice fountain and feature showers
- Heated relaxation beds
- An outdoor spa garden for quiet contemplation
This focus on holistic wellness aligns with a growing trend in the leisure industry, where recovery and mental wellbeing are becoming as important as physical exercise.
By the Numbers: The Shawford Club
- Investment: £15 million
- Gym Size: 10,000 sq ft
- UK Club Number: 104th
- Jobs Created: 100+
- Indoor Pool: 25 meters
- Outdoor Pool: 20 meters
Family-Friendly and Community Focused
David Lloyd Clubs has long positioned itself as a family-oriented brand, and the Shawford location continues this tradition. The club includes a dedicated DL Kids facility, offering activities and coaching for children, allowing parents to use the gym or spa facilities.
The Clubroom serves as the social hub of the facility. It features an indoor dining area and an outdoor patio, providing a space for members to work, socialize, or enjoy a meal. The menu is designed to offer both healthy options and family-friendly classics.
"Our goal was to create more than just a gym; we wanted to build a community destination," said Jane Smith, the new General Manager for David Lloyd Shawford. "We've designed spaces where families can spend quality time together and individuals can pursue their personal health goals in a premium environment."
Economic Impact and Expansion Strategy
The opening of the Shawford club is part of David Lloyd Leisure's broader strategy of targeted expansion across the UK. The company continues to identify affluent towns and suburbs where demand for premium health and wellness services is strong.
The creation of over 100 jobs provides a significant boost to the local Shawford economy. These roles include personal trainers, group exercise instructors, spa therapists, chefs, and operational staff.
About David Lloyd Leisure
Founded in 1982, David Lloyd Leisure is the UK and Europe's leading health, sport, and leisure group. It operates 133 clubs in total, with 104 in the UK and 29 across mainland Europe. The company is known for its large-scale facilities that combine fitness, racquets, swimming, and social spaces.
According to industry analysts, the wellness sector has shown remarkable resilience and growth. Consumers are increasingly willing to invest in their health, and brands like David Lloyd are well-positioned to meet this demand. The £15 million investment in Shawford signals strong confidence in the market.
A Commitment to Modern Leisure
The club also features a wide array of group exercise options. Three dedicated studios will host over 120 classes each week, including high-intensity workouts like BLAZE, mind-body classes like yoga and Pilates, and group cycling sessions.
Furthermore, the club boasts excellent racquet facilities, with several indoor and outdoor tennis courts and newly popular Padel courts. Certified coaches are available for private lessons and group sessions for all skill levels, from beginners to advanced players.
The new David Lloyd club in Shawford represents a major addition to the region's leisure landscape. With its extensive facilities and focus on the entire family, it aims to become a central part of the local community for years to come.
