Faraday Future Partners With Real Estate Firm in New EV Sales Model

Electric vehicle manufacturer Faraday Future has announced it will deliver its FF 91 2.0 Futurist Alliance vehicle to a prominent real estate executive on October 8, 2025. This delivery marks the beginning of a strategic partnership that merges the electric vehicle and real estate sectors through an innovative sales and marketing model.

The recipient, Calvin Gong, is the President of Pinnacle Real Estate Group, a major brokerage in Southern California. The collaboration establishes a new business-to-business-to-consumer (B2B2C) framework aimed at acquiring new customers by integrating luxury electric vehicles into the high-end real estate market.

A Strategic Vehicle Delivery

Faraday Future Intelligent Electric Inc. confirmed its next vehicle delivery is scheduled for early October. The company's luxury electric vehicle, the FF 91 2.0 Futurist Alliance, will be delivered to Calvin Gong, who leads one of Southern California's largest Chinese-American real estate brokerages.

This event is more than a standard vehicle handover. According to the announcement, Gong and Pinnacle Real Estate Group will transition into a role defined as paid "Co-Creators" with Faraday Future. This positions them as active partners in the company's ecosystem, rather than just customers.

YT Jia, the founder and Global Co-CEO of Faraday Future, commented on the significance of the delivery.

"This delivery to a respected entrepreneur and industry leader like Calvin Gong validates the vision and values behind the FF 91 2.0," Jia stated.

Details of the Partnership

The collaboration is designed to create a direct link between two distinct luxury markets: high-end properties and advanced electric vehicles. By partnering with a major real estate firm, Faraday Future aims to tap into an existing network of potential high-net-worth clients.

The model leverages Pinnacle's extensive footprint in the Southern California property market. The firm operates three branches and employs over 1,000 real estate agents, providing a substantial platform for showcasing Faraday Future's products.

The B2B2C Model Explained

At the core of this alliance is what Faraday Future calls a "B2B2C" business model. This framework is designed to be an innovative approach to customer acquisition that connects businesses to other businesses to ultimately reach consumers.

In this case, Faraday Future (business) partners with Pinnacle Real Estate Group (business) to gain access to Pinnacle's clients (consumers). The goal is to create an efficient, scalable, and asset-light method for growing its user base.

Jia elaborated on the strategic importance of this model for the company's future growth.

"Our collaboration with Pinnacle and the FX Super One shows how the B2B2C model can become a game-changing user acquisition engine, especially as we prepare to bring the FX Super One to the marketplace," he said.

Expanding the Alliance with the FX Super One

The partnership extends beyond the delivery of the FF 91 2.0. In June 2025, Faraday Future signed a significant deposit agreement with Pinnacle Real Estate Group for its next planned vehicle, the FX Super One.

The FX Super One is described as a "first class EAI-MPV," suggesting an electric, AI-enhanced multi-purpose vehicle. The agreement with Pinnacle includes a non-refundable deposit and secures 1,000 non-binding reservations for the new model.

This large-scale reservation demonstrates a deeper commitment from the real estate firm and provides Faraday Future with an early indication of market interest for its future products. It also solidifies the B2B2C model by integrating a pipeline for a mass-market vehicle into the partnership.

Faraday Future's Broader Strategy

This move aligns with Faraday Future's "FX strategy." The company's goal is to introduce mass-production models that incorporate the advanced luxury technology developed for its flagship FF 91 but at more accessible price points. The FX Super One appears to be the first major step in executing this strategy.

By securing a large block of reservations through a business partner, the company can potentially reduce traditional marketing costs and build momentum before the vehicle's official launch.

A New Approach to Mobility and Real Estate

Leaders from both companies have framed the partnership as a forward-thinking approach that redefines the customer experience in both mobility and real estate.

Calvin Gong of Pinnacle expressed his enthusiasm for the cross-industry collaboration. "We’re proud to lead the way with Faraday Future in this cross-industry collaboration," Gong said. "This partnership represents a powerful new approach to how people experience both real estate and mobility."

The collaboration suggests a future where purchasing a luxury home could be seamlessly integrated with acquiring a technologically advanced vehicle. This creates a lifestyle package that appeals to a specific demographic, potentially streamlining the sales process for both high-value assets.

Faraday Future, founded in 2014, continues to position itself as a company focused on disrupting the traditional automotive industry through a user-centric and technology-first approach. This latest partnership is a clear example of its unconventional strategy to compete in the crowded electric vehicle market.