Electric vehicle manufacturer Faraday Future Intelligent Electric Inc. has announced a strategic partnership with Pinnacle Real Estate Group, a major Southern California brokerage. The collaboration includes the upcoming delivery of an FF 91 2.0 vehicle to Pinnacle's president and a separate agreement for 1,000 reservations of a new vehicle model, establishing an innovative sales channel that links the automotive and real estate industries.
Key Takeaways
- Faraday Future will deliver an FF 91 2.0 Futurist Alliance to Pinnacle Real Estate Group President Calvin Gong on October 8, 2025.
- A separate agreement secures 1,000 non-binding reservations for Faraday Future's new FX Super One EAI-MPV model.
- The reservation deal is supported by a non-refundable deposit from Pinnacle, indicating a serious commitment.
- This partnership introduces a novel "B2B2C" (business-to-business-to-consumer) model, leveraging Pinnacle's network of over 1,000 real estate agents to reach potential buyers.
Strategic Delivery Signals New Alliance
Faraday Future (NASDAQ: FFAI) confirmed it will deliver its flagship FF 91 2.0 Futurist Alliance electric vehicle to Calvin Gong, the President of Pinnacle Real Estate Group. The official handover is scheduled for October 8, 2025. According to the announcement, Gong and his firm will also act as paid "Co-Creators" with Faraday Future, suggesting a deeper collaborative relationship beyond a simple vehicle sale.
This delivery to a prominent business leader is part of a broader strategy to align the luxury electric vehicle brand with high-net-worth individuals and professionals. Pinnacle Real Estate Group is a significant player in its market, making the partnership a notable development for the California-based automaker.
Who is Pinnacle Real Estate Group?
Pinnacle Real Estate Group is described as one of the largest Chinese-American real estate brokerages in Southern California. The company operates three branches and employs a network of more than 1,000 real estate agents. Its services cover residential and luxury home sales, commercial real estate, financing, and property management. The firm is also listed on the RealTrends® US Top Office, a ranking of productive real estate companies.
Major Reservation for New FX Super One Model
Beyond the single vehicle delivery, the two companies formalized a more substantial agreement in June 2025. This deal centers on Faraday Future's upcoming model, the FX Super One, which is described as a first-class EAI-MPV (Electric Artificial Intelligence Multi-Purpose Vehicle).
Pinnacle Real Estate Group has placed non-binding reservations for 1,000 units of the FX Super One. While the reservations are non-binding, which means they are not guaranteed final sales, the agreement is strengthened by a non-refundable deposit. This financial commitment from Pinnacle suggests a high level of confidence in the partnership and the vehicle itself.
Details about the FX Super One are limited, but the company's "FX strategy" aims to produce mass-market models that incorporate the high-end technology found in the flagship FF 91 but at more accessible price points.
"Our collaboration with Pinnacle and the FX Super One shows how the B2B2C model can become a game-changing user acquisition engine, especially as we prepare to bring the FX Super One to the marketplace," said YT Jia, founder and Global Co-CEO of Faraday Future.
A New B2B2C Sales Model Emerges
The core of this partnership is the creation of what Faraday Future calls a "first-of-its-kind global innovation." The B2B2C model is designed to merge the worlds of advanced electric vehicles and real estate into a shared ecosystem.
The strategy leverages Pinnacle's extensive network of real estate agents and their access to affluent clients. By integrating Faraday Future's vehicles into the real estate ecosystem, the automaker gains a direct channel to potential customers without the high costs associated with traditional dealerships. This approach is described as an "asset-light, co-creative, and highly scalable user acquisition platform."
How the B2B2C Model Works
- Business-to-Business (B2B): Faraday Future partners directly with a business, Pinnacle Real Estate Group.
- Business-to-Consumer (B2C): Pinnacle's network of over 1,000 agents can then introduce and facilitate sales of Faraday Future vehicles to their client base of property buyers and sellers.
Industry Leaders Comment on the Partnership
Both companies have expressed optimism about the collaboration's potential. For Faraday Future, the deal represents validation of its product and a strategic pivot toward creative sales channels. For Pinnacle, it offers a unique value proposition for its agents and clients.
YT Jia emphasized that the delivery to a respected entrepreneur like Calvin Gong validates the company's vision. He highlighted the B2B2C model's potential as a powerful engine for acquiring new users as the company scales up.
Calvin Gong of Pinnacle echoed this sentiment. "We’re proud to lead the way with Faraday Future in this cross-industry collaboration," he stated. "This partnership represents a powerful new approach to how people experience both real estate and mobility."
Implications for Faraday Future's Commercial Strategy
This agreement marks a significant step in Faraday Future's efforts to commercialize its vehicles and generate sustainable revenue. After facing production challenges, the company appears to be focusing on strategic business partnerships to build momentum.
The deal provides several key advantages:
- Reduced Customer Acquisition Costs: By using Pinnacle's existing network, FF can avoid some of the heavy marketing and sales infrastructure expenses.
- Targeted Marketing: The partnership allows FF to directly target individuals in the market for luxury homes, a demographic that aligns with the brand's positioning.
- Scalability: If successful, this model could be replicated with other large-scale professional networks in different industries or regions.
While the 1,000 reservations are non-binding, the non-refundable deposit and the high-profile nature of the partnership provide a positive signal to investors. The successful conversion of these reservations into firm orders will be a critical test of this innovative sales strategy and a key milestone for Faraday Future's future growth.
