A Florida-based real estate brokerage, Call It Closed International Realty, is preparing for a public offering as it continues its rapid national and international expansion. The company, co-founded by industry veteran Aprile Osborne in 2019, has gained attention for its disruptive business model that offers agents 100% of their earned commissions.
Operating in 24 states and several countries, the firm's growth is challenging traditional brokerage structures by focusing on agent empowerment and technological support. This move towards going public signals a significant new phase for the company and could influence how real estate agencies attract and retain talent in a competitive market.
Key Takeaways
- Call It Closed International Realty, founded in 2019, is preparing to go public.
- The company utilizes a 100% commission model for its real estate agents.
- Founded by Aprile and Chad Osborne, the firm has expanded to 24 states and internationally.
- The business model focuses on providing agents with training, technology, and entrepreneurial independence.
A New Model for Real Estate Agents
At the core of Call It Closed's strategy is a fundamental shift away from the conventional commission-split model that has dominated the real estate industry for decades. Under the traditional system, brokerages typically take a significant percentage of an agent's commission from each sale. Call It Closed eliminates this split, allowing agents to keep their entire commission in exchange for a flat fee structure.
This approach is designed to attract experienced, high-performing agents who want more control over their earnings and business operations. Co-founder Aprile Osborne, who began her real estate career in 2002, developed the model based on her own experiences in the field. The goal was to create a system that treats agents as true entrepreneurs rather than just sales representatives.
Beyond the financial incentives, the company emphasizes providing robust support systems. This includes access to advanced technology platforms, continuous training programs, and a collaborative community. The structure aims to give agents the independence to build their personal brand while still benefiting from the resources of a large, supportive brokerage.
Company Snapshot
- Founded: 2019
- Founders: Aprile and Chad Osborne
- Operating Model: 100% agent commissions
- Current Reach: 24 U.S. states and international locations
Leadership from Experience
Aprile Osborne's journey in real estate began in Southwest Florida more than two decades ago. Her extensive frontline experience provided direct insight into the challenges agents face, from commission splits that erode earnings to a lack of autonomy in building their own business.
This background was crucial in shaping the philosophy of Call It Closed. The company's leadership team emphasizes transparency and empathy, aiming to build a brokerage that understands and addresses the practical needs of its agents. This perspective is a key differentiator in an industry where agents can often feel disconnected from corporate management.
The company's approach is described not just as a business strategy but as a movement to enhance profitability and purpose for real estate professionals. By removing the traditional financial burdens and offering comprehensive support, the model seeks to empower agents to focus on client service and business growth.
Rapid Expansion and Future Outlook
Since its establishment in 2019, Call It Closed has grown at an impressive pace. In just a few years, it has established a presence in nearly half of the United States and has begun expanding into international markets. This rapid scaling demonstrates a strong demand for its agent-centric model.
The next major step for the company is its planned public offering. Taking the company public would provide a significant infusion of capital, enabling further expansion, investment in technology, and enhancement of training initiatives. The leadership team's ambition is to have a footprint in all 50 states and to continue growing its international presence.
The Significance of a Public Offering
For a real estate brokerage, an Initial Public Offering (IPO) can provide the necessary funds to compete with larger, established national brands. The capital raised is often used for marketing, acquiring smaller firms, and developing proprietary technology to give agents a competitive edge in a market that is increasingly digitally driven.
As the real estate market continues to evolve, with technology playing an ever-larger role, the company is focused on equipping its agents for the future. New initiatives are planned to help agents navigate changing market dynamics and leverage new tools to better serve their clients.
The combination of a disruptive commission structure, experienced leadership, and a clear vision for the future positions Call It Closed as a notable player in the ongoing transformation of the real estate industry. Its upcoming public offering will be a critical milestone, watched closely by agents, investors, and competing brokerages alike.
