Equity Union Real Estate has announced a significant expansion of its luxury division, welcoming the nationally-ranked Chernov Team to its Los Angeles brokerage. Led by Dennis and Yana Chernov, the team brings a portfolio of over $3 billion in career sales and a reputation for dominating the high-end property market.
Key Takeaways
- Dennis and Yana Chernov, along with The Chernov Team, have moved to Equity Union Real Estate.
- The team recorded over $329 million in sales volume across 124 transactions in 2024.
- This move is expected to significantly boost Equity Union's presence in the luxury real estate sector.
- The Chernov Team is ranked No. 13 nationally among medium-sized teams by RealTrends Verified.
A Strategic Move in the Luxury Market
The Chernov Team, a prominent force in Southern California's luxury real estate landscape, has officially joined Equity Union. The announcement, made Thursday, marks a notable consolidation of talent within one of California's largest independent brokerages. The team specializes in new construction and high-value residential sales, including single-family homes and condominiums.
This partnership aims to leverage The Chernov Team's deep expertise in the luxury segment to expand Equity Union's market share and global reach. The team consists of 19 members, including 9 agents and 10 support professionals, all of whom will now operate under the Equity Union banner.
Background on The Chernov Team
Founded by Dennis Chernov, the team has established itself as a leader in the competitive Los Angeles market. Dennis serves as the executive Realtor, while his wife, Yana Chernov, manages operations and marketing. Their focus on new construction and luxury properties has consistently placed them among the top-performing real estate groups in the nation.
Impressive Sales and National Recognition
The decision by Equity Union to bring The Chernov Team aboard is backed by a strong track record of performance. In 2024 alone, the team was responsible for more than $329 million in sales volume, achieved through 124 separate transactions. Their annual sales consistently exceed the $300 million mark.
By the Numbers: The Chernov Team
- $3 Billion+ in career sales
- $329 Million+ in 2024 sales volume
- 124 transactions in 2024
- No. 2 ranking in Los Angeles by sales volume
- No. 5 ranking in California
- No. 13 ranking nationally for medium-sized teams
These figures have earned them national acclaim. According to RealTrends Verified, The Chernov Team is ranked as the 13th best medium-sized team in the United States. Within California, they hold the No. 5 spot and are ranked No. 2 in Los Angeles based on sales volume.
Dennis Chernov has also received individual accolades, recently being named to the Los Angeles Business Journal’s LA500 list, which recognizes the most influential leaders in the city. He was also included in the publication's lists for Leaders of Influence and its 2025 Top 100 Residential Agents.
A 'Homecoming' for a Top Producer
For Dennis Chernov, the move represents a return to a familiar environment. Harma Hartouni, CEO of Equity Union, framed the announcement as a welcome back.
"Dennis and Yana have built a highly skilled team of hand-selected agents, marketers and industry specialists and have grown the Chernov Team to be the highest ranking and top-performing real estate group in the nation. I’m very proud to welcome them back home," Hartouni stated.
Hartouni praised Chernov's professional character, highlighting qualities that align with the brokerage's culture. "Dennis is the embodiment of what it is to be an Equity Union agent," he added. "He’s humble, works hard and is well respected within our community."
Equity Union's Growth Trajectory
The addition of The Chernov Team aligns with Equity Union's own rapid expansion. The brokerage, which has more than 950 agents, reports annual sales surpassing $3 billion. Its growth has been recognized on a national scale.
In 2025, RealTrends identified Equity Union as a "GameChanger" in the industry. The firm was cited for achieving an impressive 189% year-over-year growth in transactions. Notably, this growth was accomplished organically, without any mergers or acquisitions, making it the highest of any brokerage in the country through internal expansion.
By integrating a top-tier luxury team, Equity Union is poised to further solidify its position in the market and enhance its service offerings for high-net-worth clients both domestically and internationally.
