
Real Estate Platform Relaunches with New AI-Powered Tools
.Realtor rebrands as .RealEstate, launching a new website builder with over 45 templates and AI tools to help agents boost their online presence.
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.Realtor rebrands as .RealEstate, launching a new website builder with over 45 templates and AI tools to help agents boost their online presence.

Recent changes in ChatGPT are reshaping real estate, as the AI drops Reddit for authoritative sources and integrates Zillow as its exclusive property search tool.

Zillow's new integration with ChatGPT allows conversational home searches, as predictions show AI-driven shopping traffic will surge over 500% this holiday season.

A new generation of real estate leaders is transforming the industry by prioritizing digital marketing, sustainable design, and lifestyle-focused amenities.

A real estate agent's viral YouTube channel failed to boost local sales, revealing a critical lesson: a national audience can hurt a local business.

Artificial intelligence is changing how real estate agents attract clients, making old SEO tactics based on informational content obsolete and shifting the focus to high-intent buyers.

In a cooling housing market, real estate agents are adapting with new strategies. Experts advise focusing on hyperlocal marketing, digital prospecting, and building client trust to thrive.