David Lloyd Leisure has officially opened its newest facility in Kensington, London, following a £25 million investment. The state-of-the-art club spans 100,000 square feet and is expected to create over 150 new jobs, marking a significant expansion for the company in a prime metropolitan location.
The new club, named David Lloyd Kensington, introduces a range of premium health, wellness, and family-oriented amenities. Company officials state the facility is designed to meet the growing demand for comprehensive lifestyle and fitness centers in urban environments.
Key Takeaways
- David Lloyd has opened a new 100,000-square-foot club in Kensington, London.
- The project represents a total investment of £25 million.
- The new facility is expected to create more than 150 full-time and part-time jobs.
- Amenities include advanced gym equipment, multiple pools, spa facilities, and dedicated family areas.
A Major Investment in London's Wellness Market
The opening of the Kensington club is one of David Lloyd Leisure's most significant investments in recent years. The £25 million project transforms a previously underutilized commercial space into a modern wellness hub. This move signals confidence in the long-term strength of London's high-end fitness and leisure market, despite recent economic uncertainties.
According to the company, the development process took approximately 24 months from planning to completion. The facility is strategically located to serve residents in Kensington, Chelsea, and surrounding affluent neighborhoods. The club aims to attract a diverse membership, from young professionals to families seeking a comprehensive leisure destination.
Facility Specifications and Design
The club's design focuses on creating distinct zones for different activities. The main gym floor covers over 20,000 square feet and is equipped with the latest technology from brands like Technogym and Eleiko. This includes a large free weights area, cardio machines with interactive displays, and functional training zones.
A key feature is the multi-pool complex. It includes a 25-meter indoor lap pool for serious swimmers and a warmer, family-friendly splash pool. An additional hydrotherapy pool is located within the spa area, offering members a place for relaxation and recovery.
Background on David Lloyd Leisure
Founded in 1982, David Lloyd Leisure is one of Europe's leading health, sport, and leisure groups. The company operates over 130 clubs across the UK and mainland Europe. It is known for its family-friendly approach and extensive facilities that often include tennis courts, swimming pools, and spa services, positioning itself as a premium brand in the fitness industry.
Extensive Amenities for Fitness and Relaxation
Beyond the standard gym and pools, David Lloyd Kensington offers a wide array of specialized facilities. The club features four group exercise studios, including a dedicated cycling studio, a high-intensity interval training (HIIT) studio, and a Mind & Body studio for yoga, Pilates, and meditation classes.
"Our goal with the Kensington club was to create more than just a gym; we wanted to build a community hub for health and well-being," said Russell Barnes, CEO of David Lloyd Leisure. "This £25 million investment reflects our commitment to providing world-class facilities that cater to the entire family."
The wellness offerings are anchored by the luxurious Spa Retreat. This area is designed as a sanctuary for members and includes a sauna, steam room, ice fountain, and heated relaxation beds. Access to the spa is included in certain membership tiers, positioning it as a key selling point.
By the Numbers
- Investment: £25 million
- Size: 100,000 square feet
- New Jobs: 150+
- Indoor Pool: 25 meters
- Group Studios: 4 specialized studios
Focus on Family and Community
A significant portion of the club is dedicated to family activities, a core part of the David Lloyd brand identity. The DL Kids area provides supervised activities for children, allowing parents to use the club's facilities. Programs are available for children from three months to 16 years old, including sports coaching, arts and crafts, and swimming lessons.
The club also features a large 'Clubroom' which functions as a social space. This area includes a restaurant, café, and business lounge with complimentary Wi-Fi. The company hopes this space will encourage members to spend more time at the facility, work remotely, and socialize with other members, fostering a strong sense of community.
Membership and Local Economic Impact
Membership for the new Kensington club is offered on a tiered basis, with prices reflecting the premium location and extensive facilities. While specific figures have not been released, industry experts estimate monthly fees will be in the upper range for the London market. Pre-launch membership sales reportedly exceeded initial targets by 15%, indicating strong local demand.
The creation of over 150 new jobs provides a notable boost to the local economy. Roles range from fitness instructors and spa therapists to management and hospitality staff. The company has emphasized its focus on hiring from the local community where possible.
The Future of Premium Fitness Clubs
The launch of David Lloyd Kensington is part of a broader trend in the fitness industry towards large-scale, multi-purpose wellness centers. These facilities are moving away from the traditional gym model to become comprehensive lifestyle destinations. They integrate fitness, relaxation, socializing, and family life under one roof.
Analysts suggest that this model is resilient because it offers a value proposition that smaller, boutique studios or budget gyms cannot match. By providing a high-quality experience and a wide range of amenities, premium clubs like David Lloyd can build a loyal member base and command higher fees.
The success of the Kensington location will likely serve as a blueprint for future David Lloyd developments in other major European cities. The company continues to seek opportunities for expansion, focusing on prime urban and suburban locations with strong demographic profiles.
