British luxury car manufacturer Aston Martin is expanding its real estate portfolio with a new high-rise residential project in Daytona Beach Shores, Florida. The company announced a partnership with Valor Real Estate Development to construct an 18-story tower featuring 86 exclusive residences on the Atlantic coast.
The project, named Aston Martin Residences Daytona Beach Shores, marks a significant step in the automaker's strategy to extend its brand beyond high-performance vehicles and into the ultra-luxury living space. Construction is scheduled for completion by 2029.
Key Takeaways
- Aston Martin and Valor Real Estate Development are partnering on a new luxury residential tower in Daytona Beach Shores.
- The 18-story building will feature 86 units, including eight exclusive double-height penthouses.
- The development is located minutes from the Daytona International Speedway, tying into Aston Martin's racing heritage.
- This is part of a multi-project partnership, with future sites being considered in Mexico City and Tampa Bay.
A New Standard for Oceanfront Property
The planned development will be located at 3411 South Atlantic Avenue, offering residents unobstructed ocean views and direct access to the famous beach. The structure is set to cover approximately 320,000 square feet and will include two dedicated parking floors.
Topping the 18-floor building will be two penthouse levels containing a total of eight ultra-luxury, double-height units. All residents will have access to a suite of high-end amenities, and the mixed-use development plans also include space for fine dining and an artisan bakery.
Moises Agami, CEO of Valor Real Estate Development, highlighted the project's ambitious goals. "Daytona Beach Shores is a rising star in Florida's luxury market; an exceptional community and city leadership with the vision and vitality we seek in world-class destinations," he stated.
"Partnered with Aston Martin's unmatched craftsmanship, precision, and ultra-luxury approach, Aston Martin Residences Daytona Beach Shores will redefine the market and set a new benchmark for oceanfront living in a location synonymous with speed."
From Supercars to Superstructures
This project is not Aston Martin's first venture into real estate. It follows the successful launch of Aston Martin Residences in Miami and a recently completed townhouse in Tokyo's Omotesandō district. The move is a deliberate part of the company's long-term business strategy.
Brand Diversification Strategy
For Aston Martin, developing luxury properties is a natural brand extension. The company aims to create a holistic luxury lifestyle for its clients that goes beyond car ownership. This strategy involves partnerships with experts in other fields, like Valor Real Estate Development, to ensure the final product meets the same high standards as its vehicles.
Stefano Saporetti, Aston Martin's Director of Brand Diversification, explained the vision. "For Aston Martin, real estate is a seamless brand extension with our strategic vision centered on growing Aston Martin beyond the automotive world," he said. "This crucial new multi-project partnership with Valor Real Estate Development in Daytona is engineered to meet client demand for exclusive, ultra-luxury living opportunities."
Integrating Automotive Design into Architecture
A key feature of Aston Martin's residential projects is the deep involvement of its own design team. The collaboration ensures that the architectural and interior designs reflect the brand's core principles of beauty, craftsmanship, and performance.
Marek Reichman, Aston Martin's Chief Creative Officer, described how the team applies its automotive expertise to building design. "Every Aston Martin car is an expression of beauty, a quality that requires mastery of balance and proportion. All Aston Martin properties share this obsessive approach, providing the perfect canvas for us to express our skills," Reichman explained.
He noted that the Daytona Beach Shores project will allow for an unprecedented level of integration, with bespoke design elements and highly customizable spaces that echo Aston Martin's renowned design language.
Project Specifications
- Floors: 18
- Total Units: 86
- Penthouses: 8 double-height units
- Total Area: Approx. 320,000 sq. ft. (30,000 m²)
- Completion Date: 2029
A Location Steeped in Racing History
The choice of Daytona Beach is highly symbolic for the performance brand. The new residences are just a short drive from the Daytona International Speedway, a legendary circuit with deep ties to Aston Martin's racing history.
Founded in 1959, the speedway hosts iconic races like the Daytona 500 and the 24 Hours of Daytona. Aston Martin has seen recent success at the track, with its Vantage race cars securing a one-two class victory at the 61st Rolex 24 at Daytona in 2023.
The brand's connection to the circuit is set to continue. In January 2026, the Aston Martin THOR Team's Valkyrie hypercar is scheduled to make its Daytona debut at the 64th Rolex 24 Hours of Daytona, further cementing the link between the location and the company's performance heritage.
A Broader Partnership with Global Ambitions
The Daytona Beach Shores project is the first announced under a new multi-project partnership between Aston Martin and Valor Real Estate Development, a firm with over four decades of experience and more than a billion dollars in developed real estate.
Both companies have confirmed that this is just the beginning. According to Loen Salame, VP of Valor Real Estate Development and Grupo Bosque Real, the partnership is already exploring further opportunities for landmark developments.
"North American expansion remains a critical focus of our multi-project partnership, and we are excited to be exploring opportunities with Aston Martin for further landmark developments in Mexico City and Tampa Bay," Salame commented. This signals a clear intent to replicate the ultra-luxury residence model in other key markets, blending high-performance branding with exclusive real estate.
