Conner Real Estate, a prominent multi-office brokerage serving West Tennessee, has announced its affiliation with the Better Homes and Gardens Real Estate brand. The partnership aims to combine the local firm's community expertise with the resources of a major national network, enhancing its services in Brownsville, Jackson, and surrounding areas.
The company, which will now operate as Better Homes & Gardens Real Estate Conner, is led by owner Joey Conner, Brownsville's primary broker Tara Joyner, and Jackson's primary broker Tanesha Walker. This strategic move is expected to increase the firm's visibility and support its regional expansion goals.
Key Takeaways
- Local brokerage Conner Real Estate has affiliated with the national Better Homes and Gardens Real Estate brand.
- The firm, now named Better Homes & Gardens Real Estate Conner, serves communities including Brownsville and Jackson in West Tennessee.
- The leadership team consists of owner Joey Conner, and primary brokers Tara Joyner and Tanesha Walker.
- The affiliation is intended to leverage national brand recognition to foster local growth and expansion.
A Strategic Partnership for Regional Growth
In a significant development for the West Tennessee property market, Conner Real Estate has officially joined the Better Homes and Gardens Real Estate franchise network. This affiliation marks a new chapter for the local brokerage, which has built a strong reputation for serving families across the region.
By aligning with a well-known national brand, the firm gains access to advanced marketing tools, technology platforms, and a broad referral network. This integration is designed to enhance the client experience while maintaining the company's deep-rooted local presence.
The transition to Better Homes & Gardens Real Estate Conner reflects a strategic decision to scale operations and increase market share. The Brownsville office, a central hub for the company, is located at 111 Peach Tree Plaza and will continue to be a key point of contact for clients in the area.
Understanding Real Estate Affiliations
When a local brokerage affiliates with a national brand like Better Homes and Gardens Real Estate, it enters into a franchise agreement. This allows the local firm to use the national company's name, branding, and systems while retaining its local ownership and management. The primary benefit is gaining instant brand recognition and access to corporate resources that would be difficult for an independent firm to develop on its own.
The Leadership Team Driving the Vision
The success of Conner Real Estate is guided by a dedicated leadership trio, each bringing specific expertise to their respective markets. Their combined experience is central to the firm's community-focused approach.
Joey Conner: From Manufacturing to Real Estate
The company's owner, Joey Conner, is a Brownsville native with a strong connection to the community. His career in real estate began in 2003 while he was still working in the manufacturing industry. His passion for helping local families with their property needs quickly grew.
Recognizing the need to dedicate his full attention to his clients, Conner transitioned to a full-time real estate career in 2006. This decision allowed him to build the brokerage from the ground up, establishing it as a trusted name in West Tennessee. His firsthand knowledge of the area and its residents has been a cornerstone of the firm's identity.
Tara Joyner and Tanesha Walker: Leading Local Offices
Supporting Conner are two key brokers who manage the firm's primary locations. Tara Joyner serves as the primary broker for the Brownsville office. She is instrumental in managing daily operations and guiding the team of agents in Haywood County.
Tanesha Walker leads the Jackson office as its primary broker. Her role is crucial for the company's presence in the larger Jackson market, where she oversees transactions and fosters client relationships. Together, Joyner and Walker ensure that the firm's high standards of service are met across its different locations.
Leveraging a National Brand for Local Impact
The decision to join the Better Homes and Gardens Real Estate network was driven by a desire to enhance service and expand reach. The affiliation provides a powerful combination of local knowledge and national resources.
Tara Joyner, the primary broker in Brownsville, expressed optimism about the partnership. She highlighted the immediate value that the national brand brings to the local market.
"I think it’s great for Brownsville, great name recognition, and hopefully it’ll help us expand in other areas," Joyner said.
This statement underscores the core strategy behind the move: using the established trust and marketing power of the Better Homes and Gardens name to attract more clients and facilitate growth into new communities within West Tennessee.
A Legacy Brand in Real Estate
The Better Homes and Gardens Real Estate brand was launched in 1978 by the Meredith Corporation, leveraging the reputation of the iconic Better Homes and Gardens magazine. The brand is built on a foundation of lifestyle and home-related content, which gives its affiliates a unique marketing advantage in the real estate industry.
Commitment to the West Tennessee Community
While the company's name has changed, its fundamental mission remains the same: to serve the families of West Tennessee with integrity and local expertise. The leadership team has emphasized that their community-first philosophy will continue to guide their business operations.
The firm's services cover a wide range of real estate needs, including:
- Residential home sales for buyers and sellers
- Assistance for first-time homebuyers
- Market analysis for property valuation
- Support for families relocating to or within the region
By joining the Better Homes and Gardens Real Estate network, the team at Conner Real Estate believes it is better positioned to meet these needs effectively. The enhanced technological tools and training programs provided by the national brand will directly benefit the agents and, in turn, their clients. The goal is to make the process of buying or selling a home smoother and more successful for everyone involved.
As Better Homes & Gardens Real Estate Conner moves forward, it will continue to be an active participant in the local communities it serves. The affiliation is seen not just as a business move, but as an investment in the future of real estate services for the entire West Tennessee region.
