Real estate developer Mandel Group has acquired a city-owned parking lot in Wauwatosa, Wisconsin, to begin construction on a new 157-unit luxury apartment community. The project, named Harlow & Hem, will also include the construction of 94 public parking spaces, addressing a key community need while adding new housing to the historic Village District.
Key Takeaways
- Project: Harlow & Hem, a 157-unit luxury apartment complex.
- Developer: Mandel Group, a prominent Milwaukee-area real estate firm.
- Location: A city-owned surface parking lot in Wauwatosa's Village District.
- Features: The development will integrate 94 public parking stalls alongside residential units.
- Timeline: Construction is set to begin soon, with an anticipated completion by summer 2027.
New Development in a Historic District
The Mandel Group is preparing to transform a multi-tiered asphalt parking lot into a modern residential community in the heart of Wauwatosa. The project, Harlow & Hem, represents a significant investment in the city's Village District, an area known for its unique character and vibrant commercial activity. The development aims to blend new housing options with essential public infrastructure.
The site is strategically located at the corner of Wauwatosa Avenue and Blanchard Street, placing future residents just steps away from the bustling State Street. This proximity to local shops, restaurants, and entertainment venues is a central feature of the project's appeal. Construction is expected to conclude by the summer of 2027, introducing a new residential option to the area.
A Public-Private Partnership
This project is the result of a collaboration between Mandel Group and the City of Wauwatosa. The city initiated a competitive request for proposals (RFP) in 2021 to find a suitable developer for the publicly owned land. Mandel Group was selected based on its proposal to deliver both housing and public parking, aligning with the city's development goals.
Project Details and Residential Offerings
The Harlow & Hem Apartments will offer a diverse range of floor plans designed to cater to various lifestyles. The 157 units will include studio, one-bedroom, two-bedroom, and three-bedroom layouts. This variety is intended to attract a mix of residents, from single professionals to small families.
According to the developer, the luxury residences will reflect modern living standards. Monthly rents are projected to start at approximately $1,500 for studio apartments and reach up to $3,400 for the larger three-bedroom units. These price points indicate a focus on the premium segment of the rental market.
Harlow & Hem by the Numbers
- Total Residential Units: 157
- Public Parking Spaces: 94
- Projected Studio Rent: Starting at $1,500/month
- Projected 3-Bedroom Rent: Up to $3,400/month
- Year of RFP: 2021
Integrating Public Parking
A key component of the development is the preservation and enhancement of public parking. The current surface lot will be replaced by a structured solution providing 94 public parking spots. This design addresses concerns about parking availability in the busy Village District, ensuring that the new development contributes positively to the area's infrastructure.
Phil Aiello, president and COO of Mandel Group, commented on the project's dual focus. He emphasized the importance of maintaining public amenities while adding to the local housing supply.
“This project builds on the unique character of The Village. Harlow & Hem will add to the vibrancy of the Village while preserving critical public parking. The proximity to the shops, restaurants and entertainment in the Village coupled with Mandel Group’s focus on customer service will make Harlow & Hem an outstanding home for our residents.”
Location and Community Amenities
Future residents of Harlow & Hem will have direct access to the amenities that define Wauwatosa's Village. The area is home to more than 100 boutiques and restaurants, creating a walkable and dynamic neighborhood environment. The building's lobby will be located approximately 100 feet from State Street, the main commercial corridor.
Beyond the immediate commercial offerings, the location is also close to significant recreational spaces. Hart Park and the Oak Leaf Trail are within blocks of the development, providing opportunities for outdoor activities. The project aims to leverage this combination of urban convenience and access to green space.
Mandel Group has confirmed that the property will feature a suite of modern amenities for its residents, consistent with its portfolio of luxury residential communities. The company is known for projects such as East Pointe and the University Club Tower in the Milwaukee area.
The Development Team and Financial Backing
The realization of the Harlow & Hem project involves a team of experienced local firms. Mandel Group is leading the development, bringing its extensive experience in creating high-end residential properties in southeastern Wisconsin. The project's financing was secured through Town Bank, a key financial partner for the development.
For the design and construction phases, Mandel Group has partnered with two notable Milwaukee-based companies. Continuum Architects is responsible for the architectural design, while Greenfire Construction Management Services will oversee the construction process. This collaboration brings together established local expertise to execute the project's vision.
The development reflects a growing trend in suburban centers like Wauwatosa, where demand for high-quality, walkable living environments is on the rise. By replacing an underutilized parking lot with a mixed-use structure, the project aligns with modern urban planning principles that prioritize density and vibrancy in town centers.
