Newmark Group, a prominent global commercial real estate advisory firm, announced its acquisition of RealFoundations, a specialized management consulting and managed services provider for the real estate industry. The move, confirmed on October 7, 2025, is a strategic step to significantly enhance Newmark's capabilities for institutional investors across the United States, Europe, and the Asia-Pacific region.
The integration of Dallas-based RealFoundations brings over 500 employees and a portfolio of 500 corporate clients into Newmark's operations. This acquisition is central to Newmark's long-term strategy to expand its recurring revenue streams and solidify its position as a comprehensive service provider in the institutional real estate market.
Key Takeaways
- Newmark Group has officially acquired the real estate professional services firm RealFoundations.
- The acquisition expands Newmark's Investor Solutions suite, adding advanced management consulting and managed services.
- RealFoundations will be rebranded as Newmark RF, and its current leadership team will remain in place.
- This strategic move supports Newmark's goal of achieving over $2 billion in recurring Management Services and Servicing revenue by 2029.
A Strategic Move to Bolster Global Capabilities
The acquisition of RealFoundations represents a significant investment by Newmark to broaden its service offerings for institutional clients. By integrating RealFoundations' expertise, Newmark aims to provide more complex and scaled advisory services that cover the entire asset lifecycle, from initial investment to ongoing management and disposition.
Barry Gosin, Chief Executive Officer of Newmark Group, highlighted the strategic importance of the deal.
"We are investing in scaled advisory and managed services capabilities that match the complexity of today's institutional clients across the full asset lifecycle," Gosin stated.He emphasized that the acquisition strengthens Newmark's global position and aligns with the company's ambitious financial targets.
By the Numbers: Newmark's Strategic Goal
The acquisition is a key component of Newmark's plan to grow its recurring Management Services and Servicing revenue to more than $2 billion by the year 2029. This reflects a strategic shift towards more stable, long-term revenue sources beyond transactional business.
Expanding the Investor Solutions Platform
RealFoundations has built a strong reputation for its specialized services, which include data management, transaction support, performance analytics, and valuation. The firm's technology-driven approach and established workflows have made it a preferred partner for global investment managers and institutional investors seeking to optimize their back-office operations.
Lou Alvarado, Newmark's Chief Operating Officer, commented on how RealFoundations will complement the existing platform. "RealFoundations' consulting and managed services strengthen our ability to offer clients integrated investment services that support performance and client service delivery," said Alvarado. "By combining their delivery model and specialized expertise with our capital markets platform, we can help clients scale with even greater speed, efficiency and insight."
The integration will expand Newmark's Managed Services division to over 1,000 professionals globally. The combined entity will offer a comprehensive suite of services, including:
- Data Services and Analytics
- Lease Administration
- Accounting and Reporting
- Asset Services
- Fund Administration
Integration and Leadership Continuity
To ensure a seamless transition and maintain service quality, RealFoundations will continue to operate under its existing leadership team. The business will be rebranded as Newmark RF and will function as a distinct unit within Newmark's Investor Solutions group. This structure is designed to leverage the strengths of both organizations while expanding capabilities and geographic reach.
Who is RealFoundations?
Founded with a sole focus on the real estate industry, RealFoundations provides management consulting and managed services to some of the world's leading real estate owners, operators, and investors. The firm serves a diverse client base that includes REITs, investment managers, and owners across office, retail, industrial, multifamily, and single-family sectors.
Chris Shaida, the Founder and CEO of RealFoundations, will lead the new entity as President of Newmark RF. "Joining Newmark is a natural next step for our firm," Shaida explained. "We share a commitment to delivering intelligent, client-focused solutions, and with Newmark's global platform and client relationships, we are poised to broaden our impact and deepen our client relationships."
The New Leadership Structure
The continuity of leadership is a key aspect of the acquisition. The executive team transitioning to Newmark RF includes:
- Chris Shaida, President
- David Stanford, Executive Vice President of Growth
- John Seaton, Executive Vice President of Revenue
- Dan Sterk, Executive Vice President of Managed Services
- Phillip McCorkle, Executive Vice President of Management Consulting
This team will collaborate closely with Ania Jastrzebska, Newmark's Senior Managing Director of Global Managed Services, to integrate and expand their combined offerings. The financial terms of the transaction were not publicly disclosed.
Newmark's Growth Trajectory and Market Position
This acquisition is the latest in a series of strategic moves by Newmark to expand its market share and service capabilities. The company has demonstrated significant growth in its Capital Markets business over the past decade. According to company reports, Newmark has nearly tripled its investment sales market share and increased its commercial and multifamily originations sixfold since 2015.
This growth has translated into a leading market position. Data from Real Estate Alert indicated that Newmark was the top-ranking U.S. office sales brokerage firm in the first half of 2025. The company has also been actively expanding its international presence, with recent high-profile hires in its investment sales and debt advisory teams across the U.K., France, and Germany.
The addition of Newmark RF is expected to further accelerate this growth by providing a new, recurring revenue stream and deepening relationships with institutional clients worldwide. The financial results of Newmark RF will be reported as part of Newmark's Management Services and Servicing business segment.
