The real estate firm founded by Netflix personality Ryan Serhant is expanding its national footprint, with plans to officially launch operations in Rhode Island next month. The company, SERHANT., has already established a legal presence in the state and recruited two dozen agents ahead of its formal debut.
This move marks the brokerage's entry into its 12th state, signaling a continued growth strategy for the technology-focused company. The expansion comes at a time of significant change within the national real estate industry, creating potential opportunities for new players.
Key Takeaways
- SERHANT., founded by TV personality Ryan Serhant, will officially launch in Rhode Island in October 2025.
- The company has already registered as a corporation in the state and has 24 local real estate agents affiliated with its brokerage.
- Rhode Island represents the 12th state of operation for the firm, which positions itself as a technology-driven "Brokerage 3.0."
- The expansion coincides with major industry consolidation, including the pending acquisition of Anywhere Real Estate by Compass.
Expansion into the Rhode Island Market
SERHANT. has been preparing for its Rhode Island launch for several weeks. According to the state's corporation database, the company officially established its business entity in Rhode Island in mid-August 2025. This foundational step paved the way for building its local team.
Even before the official public launch, the firm has successfully attracted local talent. Data from the Multiple Listing Service (MLS) shows that 24 Rhode Island-based realtors have already affiliated with the SERHANT. brokerage. This early recruitment indicates a strategic effort to build a strong local presence from day one.
The company has a growing presence across the country, with established offices in major markets like New York, Boston, and Washington, D.C. The addition of Rhode Island continues its expansion along the East Coast.
By the Numbers: SERHANT.'s Growth
- 12 States: Rhode Island will be the 12th state where the brokerage operates.
- $45 Million+: The amount of venture capital funding the company raised in December to fuel its technology and expansion.
- 24 Agents: The number of realtors who have already joined the firm in Rhode Island prior to its official launch.
A Focus on Technology and Disruption
Ryan Serhant, known for his roles in real estate television shows like "Owning Manhattan," is positioning his firm as more than just a traditional brokerage. The company heavily emphasizes its identity as a tech-driven platform that utilizes modern tools, including artificial intelligence, to support its agents and clients.
The firm markets itself as a "Brokerage 3.0," aiming to move beyond outdated industry models. This approach is central to its brand identity and value proposition for agents looking for a more modern platform.
"The world didn’t need another real estate brokerage. It needed something different... A structure that empowers instead of extinguishes the unique potential in each of us. A collection of like minds that understand the potential of technology and building lasting connections."
This philosophy is backed by significant financial investment. In December, SERHANT. announced it had raised more than $45 million in venture funds. This capital is intended to further develop its proprietary technology and accelerate its national expansion plans.
Seizing Opportunity Amidst Industry Consolidation
The entry of SERHANT. into Rhode Island occurs during a period of major upheaval in the real estate sector. A significant recent development is the announcement that rival brokerage Compass intends to acquire Anywhere Real Estate.
Understanding the Compass-Anywhere Deal
The proposed acquisition of Anywhere Real Estate by Compass is a massive industry event. Anywhere Real Estate, based in New Jersey, is the parent company of several of the most recognized brands in the industry, including:
- Century 21
- Coldwell Banker
- Corcoran
- Sotheby’s International Realty
This consolidation could lead to significant changes in market dynamics, brand identities, and agent affiliations across the country.
This large-scale merger introduces uncertainty into the market. It is not yet known if the deal will pass regulatory review. Furthermore, questions remain about how Compass will integrate these distinct and often competing brands. Will they be absorbed into the Compass brand, or will they continue to operate independently?
According to industry analysts, this period of change and potential confusion among legacy brands can create a significant opening for newer, more agile firms. A company like SERHANT., with a clear brand identity and modern platform, may be well-positioned to attract agents and clients seeking an alternative to the established players undergoing transformation.
The Founder's Public Profile
A key element of the SERHANT. brand is its founder, Ryan Serhant. He first gained public recognition as a top broker on the long-running reality series "Million Dollar Listing New York." His more recent Netflix series, "Owning Manhattan," follows his journey in building his own brokerage from the ground up.
This high public profile provides the company with a level of brand recognition that typically takes new firms years to build. By leveraging his celebrity status, Serhant has been able to attract agents, secure media attention, and draw in venture capital, fueling the company's rapid growth since its founding.
