United Real Estate has been recognized as the fourth-largest real estate franchisor in the United States by the Franchise Times Top 400, a respected industry ranking based on systemwide sales. The company achieved this position for the ninth consecutive year, demonstrating consistent growth and market presence.
The 2025 report also highlighted United Real Estate as the fastest-growing company within the real estate category, reporting a 4.8 percent increase in sales. This performance places the firm among major national brands like McDonald's and Planet Fitness on the comprehensive list.
Key Takeaways
- United Real Estate is ranked the No. 4 largest real estate franchise in the U.S. by Franchise Times.
- The company was the top sales grower in its category, with a 4.8% increase.
- This marks the ninth consecutive year United Real Estate has appeared on the Top 400 list.
- Strategic affiliations in Florida and the Pacific Northwest added approximately 2,400 agents to its network.
- The company's flat-fee model allows agents to retain 96% of their commissions, a key factor in its growth.
Consistent Performance in a Competitive Market
For nearly a decade, United Real Estate has maintained its position as a leading franchise organization. Its inclusion in the Franchise Times Top 400 for the ninth straight year underscores its stability and expansion strategy. The ranking system evaluates hundreds of franchise brands across various industries, making it a significant benchmark for performance.
United's sister company, United Country, also performed well, securing the No. 5 spot in the real estate category. This dual presence highlights the strength of the parent organization, United Real Estate Group, in serving diverse market segments, from urban centers to rural areas.
The company's consistent recognition is not limited to franchising. It has also been named an eight-time Inc. 5000 fastest-growing private company, reflecting a broader pattern of sustained expansion and operational success.
By the Numbers: United Real Estate Group in 2024
The parent company, United Real Estate Group, reported significant activity across its brands, producing 90,000 transactions and achieving $30.7 billion in sales volume. The group supports over 600 offices and 25,000 professionals globally.
Strategic Expansion and Key Affiliations
United Real Estate has set an ambitious goal to double its size over the next three years. A core part of this strategy involves affiliating with large, high-performing independent brokerages. Over the past 18 months, the company has successfully expanded its national footprint through several key partnerships.
In a significant move, United welcomed Premiere Plus Realty, a Naples, Florida-based brokerage with 1,500 agents. This affiliation substantially increased its presence in the competitive Florida market. Shortly after, the company expanded into the Pacific Northwest by partnering with MORE Realty of Portland, Oregon, which brought an additional 900 agents into the network.
"Our sustained growth curve is a direct result of our mission-driven culture and the exceptional performance of our brokers, owners, agents and employees," stated Rick Haase, President of United Real Estate. "We've built a model that empowers our affiliates to thrive in any market condition."
Haase noted that these affiliations demonstrate the appeal of United's model to successful brokerages that want the resources of a national brand without sacrificing their local identity. He also indicated that several more affiliation announcements are expected in the coming months.
A Disruptive Business Model
A primary driver of United Real Estate's growth is its unique business structure, which challenges the traditional brokerage model. The company operates on a flat-fee compensation plan, which is a significant departure from the commission splits common in the industry.
The Flat-Fee Advantage
Under a typical real estate model, brokerages may retain between 20% and 40% of an agent's commission from a sale. In contrast, United's agents keep 96% of their earnings, paying only a flat fee per transaction. This structure can significantly increase an agent's net income, making the company an attractive option for productive real estate professionals.
This agent-centric approach has been a cornerstone of its recruitment and retention efforts, fueling organic growth, mergers, and brokerage roll-ins across the country.
The Bullseye™ Technology Platform
Supporting its agents is United's proprietary cloud-based technology, the Bullseye™ Agent & Broker Productivity Platform. This integrated system provides agents with marketing tools, training resources, and lead generation capabilities. The platform is powered by a data warehouse of 2.6 million listings and generates over 30,000 leads per year from three million monthly visitors.
Verifiable Growth and Industry Recognition
The company's rapid expansion has been independently verified by other industry analysts. RealTrends Verified, a real estate data firm, recognized United as the fastest-growing brokerage over a five-year period, documenting an extraordinary 727% growth rate during that time.
This expansion is reflected in the company's operational scale. United Real Estate now operates in 35 states with 170 offices and a network of more than 22,000 agents. In 2024 alone, the brokerage division handled over 73,000 transactions, resulting in $26.3 billion in sales volume.
By combining a cost-effective model for agents with robust technology and support, United has positioned itself as a formidable competitor in the national real estate landscape. Its continued high ranking and aggressive growth strategy suggest it will remain a key player in the industry for the foreseeable future.
