
New Real Estate Group AREA Hits 30,000 Members
The American Real Estate Association (AREA) has reached 30,000 members two years after its launch, positioning itself as a new voice for agent professionalism.
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The American Real Estate Association (AREA) has reached 30,000 members two years after its launch, positioning itself as a new voice for agent professionalism.

The Texas real estate market is experiencing a significant cooldown after its pandemic-era boom, with homes staying on the market longer and fewer new agents joining the industry.

Real estate agents are leveraging artificial intelligence to gain a competitive edge, using it for business planning, market analysis, and client relationship management.

Real estate agents are adapting to a cooler housing market and the rise of AI by focusing on transparent client communication and responsible technology use.

As major real estate brokerages consolidate, industry experts warn that agents who rely on their company's brand are at risk. Here's how to protect your career.

Realtor.com and Homes.com have launched AI-powered natural language home search tools, following Zillow's earlier integration. A survey reveals agents lag in AI adoption.

Industry experts are challenging long-standing real estate practices, questioning everything from MLS rules and agent commissions to the role of online portals.