The Dallas real estate market is presenting a unique landscape for both buyers and sellers, characterized by fluctuating prices and changing expectations. Susan Baldwin, recognized by RealTrends as the top individual real estate producer in Dallas with over $139 million in sales in 2024, provides an in-depth look at the current dynamics and opportunities within the city's most sought-after neighborhoods.
According to Baldwin, while the market is no longer at its peak, strategic pricing and patience are creating significant opportunities. A key trend is the strong buyer preference for move-in ready homes, a factor that is heavily influencing property values and sales velocity across the Dallas-Fort Worth metroplex.
Key Takeaways
- The Dallas market is shifting, giving buyers more leverage, though urgency remains moderate.
- Sellers are advised to price their homes correctly and be patient, as well-priced properties are selling.
- Buyers strongly prefer move-in ready homes and are less willing to undertake renovations.
- Dallas's diverse economy and population growth continue to support the long-term health of its real estate market.
- Luxury neighborhoods like Highland Park, Preston Hollow, and University Park show strong performance with distinct market characteristics.
Understanding the Current Dallas Market Dynamics
The Dallas real estate scene is undergoing a transition. While not a full-fledged buyer's market in the traditional sense, the power has shifted away from sellers. Prices are adjusting, and the frenzied bidding wars of the recent past have subsided.
Susan Baldwin explains that this creates a favorable environment for buyers who are prepared to act. "I tell buyers they are doing sellers a favor by making an offer, even if it may seem low, to get the conversation started," she stated. This approach can open doors for negotiation that were closed just a year ago.
For sellers, this new reality requires a shift in mindset. The key to a successful sale now lies in two main areas: pricing and presentation.
The Importance of Pricing and Patience
In a market where buyers have more options, setting the right price from the start is critical. Overpriced homes tend to linger, which can lead to price reductions and a weaker negotiating position for the seller.
"It can be a frustrating time for sellers right now because the market is a little bit confusing, but I tell sellers that they have to remain optimistic, be up to date on pricing and be receptive to buyer feedback," Baldwin advised.
Patience is equally important. Homes are taking longer to sell compared to the market's peak. Sellers who understand this and are willing to wait for the right offer are more likely to achieve their financial goals without significant stress.
Dallas Market by the Numbers
Susan Baldwin's performance underscores the activity in the upper tiers of the market, having closed over $139 million in sales transactions in 2024 alone. This figure highlights that despite a market shift, high-value properties continue to be bought and sold.
What Today's Buyers Are Looking For
The preferences of homebuyers in Dallas have become very clear. The overwhelming demand is for homes that require little to no immediate work. This trend is a significant departure from previous years when buyers were more willing to purchase properties needing updates.
"Buyers don’t want to do much work after they’ve bought a house," Baldwin noted. "They feel they are in the driver’s seat, want to check all of the boxes, especially getting a good value, and without a lot of trade-offs."
This preference impacts how sellers should prepare their homes for the market. Key factors that attract buyers include:
- Updated Kitchens and Bathrooms: These are often the most important rooms for buyers.
- Proper Maintenance: A well-maintained home signals to buyers that they won't face unexpected repair costs.
- Modern Finishes: Neutral color palettes, updated flooring, and contemporary light fixtures can make a significant difference.
- Good Condition: The overall state of the property, from the roof to the foundation, is under greater scrutiny.
Why Dallas Remains a National Hub
Dallas's appeal extends beyond its housing market. The city's economic fundamentals are a major driver of its growth. According to Baldwin, several factors set Dallas apart on a national scale: a diverse economy, strong job growth, and a high quality of life. The city's excellent transportation infrastructure, including two major airports, and its projected population growth are expected to elevate Dallas to the third-largest metro area in the U.S. within the next decade, ensuring sustained demand for housing.
A Tour of Dallas's Premier Neighborhoods
While the overall market is adjusting, several of Dallas's most prominent neighborhoods are experiencing robust activity, each with its own unique characteristics. Baldwin's current listings offer a snapshot of the opportunities available in these prime locations.
Park Cities: University Park and Highland Park
The Park Cities remain a perennial favorite. Highland Park is described as having its best market in years, particularly in the ultra-luxury segment, with a surge in new construction driving prices to new heights.
University Park is also performing well but is considered more value-driven. An example is the new construction at 3220 Colgate Avenue, which features wide-plank White Oak floors and high-end design. For those seeking Mediterranean style, 3205 Caruth Boulevard offers luxurious finishes and modern technology.
Preston Hollow: Architectural Diversity
Preston Hollow is known for its large lots and architectural variety. The neighborhood is performing very well, attracting buyers interested in both modern and classic designs. A notable property is 11460 Strait Lane, an architectural home featured on the 2020 AIA Home Tour, situated on a lush creek lot.
Another example is 5045 Lakehill Court, the former personal residence of developer Hal Anderson. This 1973 mid-century home is defined by its dramatic entry and walls of glass that connect the indoor and outdoor spaces.
East Dallas and Beyond
The luxury market in parts of East Dallas is also very strong. The area is known for its historic homes, such as the 1928 Tudor at 6108 Palo Pinto Avenue, which blends historic charm with modern updates.
For those looking for more space, opportunities exist just outside the city center. A nearly 1-acre lot at 54 Braewood Place in the gated Glen Abbey community offers seclusion backing up to White Rock Lake Creek. Further out in Flower Mound, a 44-acre property at 5200 Cross Timbers Road provides a rare combination of sprawling pastureland and city proximity.
Strategic Advice for Buyers and Sellers
In this nuanced market, both buyers and sellers can find success with the right strategy. For sellers, the focus should be on presentation and price. A move-in ready home priced in line with current market data will attract serious offers.
For buyers, the opportunity lies in negotiation. With less competition, there is more room to discuss price and terms. Being prepared with financing and having a clear idea of what they want allows buyers to act decisively when the right property becomes available.
Baldwin concludes with an optimistic outlook, emphasizing that homes are actively selling. "I like to focus on that!" she said. By understanding the current trends and working with knowledgeable professionals, both parties can successfully navigate the complexities of the 2024 Dallas real estate market.





