
Real Estate Agents Are Using AI to Dominate Local Markets
Real estate agents are leveraging artificial intelligence to gain a competitive edge, using it for business planning, market analysis, and client relationship management.
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Real estate agents are leveraging artificial intelligence to gain a competitive edge, using it for business planning, market analysis, and client relationship management.

Real estate coach Jeff Lobb reveals five key strategies for agents to secure more listings by focusing on geographic dominance, FOMO marketing, and AI tools.

A business theory from 1960, "Marketing Myopia," remains a crucial guide for modern companies, emphasizing customer needs over product-centric views.

Recent events involving TikTok, Tylenol, and Disney offer critical lessons in crisis management, brand defense, and viral marketing for business leaders.

Many free online tools for real estate, like school district guides, are designed by large corporations to capture and resell agent's client leads to competitors.