6 articles tagged
As major real estate brokerages consolidate, industry experts warn that agents who rely on their company's brand are at risk. Here's how to protect your career.
Real estate firm Coldwell Banker is launching a new brand campaign, shifting its focus from property sales to the broader concept of lifestyle and well-being.
Social media platforms like TikTok and Instagram are transforming the NYC real estate market, driving sales and creating more informed buyers, agents report.
Industry experts reveal that real estate team profitability now hinges on strategic hiring, disciplined spending, and adapting to a skills-based market.
In a cooling housing market, real estate agents are adapting with new strategies. Experts advise focusing on hyperlocal marketing, digital prospecting, and building client trust to thrive.
The proptech industry sees major moves as TechMoxiWorks hires a new CMO, Zillow launches an AI virtual staging tool, and Final Offer expands into Texas.
